2 1, a good book to help you build six high-paying skills in new media operation.

2 1, a good book to help you build six high-paying skills in new media operation.

0 1 live e-commerce

Tik Tok Shop from Entry to Proficiency: Opening Shop+Decoration Design+Video Marketing+Live Broadcasting with Goods.

Through four pages, 10 chapters, 150 techniques and nearly 400 pictures, the book introduces the basic knowledge and operation methods of Tik Tok store from opening, decoration design, video marketing to on-site delivery, helping readers to quickly grasp the operation mode of Tik Tok store from scratch.

Tik Tok e-commerce from entry to proficiency: shaking shop operation+window promotion+shopping cart transformation.

How to quickly open a small shop in Tik Tok? How to improve the operating efficiency of Tik Tok store? How to use the window to sell goods? How to improve the conversion rate of shopping cart? This book introduces the basic knowledge and operation methods of Tik Tok store operation, Tik Tok commodity tree window promotion and shopping cart transformation, to help you quickly find the operation method suitable for Tik Tok e-commerce and realize your operation goals easily and effectively!

Tik Tok e-commerce from entry to proficiency: anchor training+live operation+user operation.

This book makes a professional and detailed analysis of Tik Tok live broadcast and other related contents through live broadcast knowledge, ability training, live broadcast skills, platform management, title design, content planning, popularity promotion, data analysis, selling goods games, etc., to help readers quickly learn how to live broadcast goods and become a qualified Tik Tok e-commerce expert!

On-site salesman: How to be a good anchor with goods

This book is a promotion course for live salespeople, aiming at helping ordinary salespeople to transform into live webcasts. The book guides the sales staff to master the skills of live broadcast sales and improve the ability of live broadcast delivery from the aspects of basic knowledge, anchor skills, personnel design, eloquence improvement, sales skills, live broadcast platform, live broadcast preparation, live broadcast planning, title cover, delivery skills and data analysis.

Tik Tok e-commerce from entry to proficiency: product selection strategy+explosive copy+customer service+user experience.

How to choose worrying products that users buy crazily? How to write the soft text of the explosion of goods? What kind of words should customer service use to increase turnover? How to make the user experience exceed expectations? The book introduces you to the basic knowledge and operation methods such as product selection strategy, explosive copy, customer service eloquence, user experience, etc., to help you quickly find the right way to realize cash and easily earn high profits.

"Tik Tok e-commerce from entry to mastery: star map ordering+selling skills in class+task playing+group buying with goods"

How to receive advertisements in the star map to make money? How to develop courses to sell money? How do ordinary people receive the task of the whole people? How to increase sales through group buying and bringing goods? This book introduces readers to the huge star map, Tik Tok selling classes, national tasks, and the basic knowledge and operation methods of group buying and bringing goods, which can help readers quickly find a suitable way to realize their own profits.

"Play live: anchor practice+copywriting lines+conclusion+selling goods with goods"

The author comprehensively interprets the relevant contents of live broadcast sales from the perspectives of anchor training, skill upgrading, powder absorption and drainage, commercial realization, explosion headlines, eye-catching content, language ability, marketing speech, platform with goods, live broadcast marketing, live broadcast "planting grass" and live broadcast selling 12, so as to help everyone play quickly and earn live broadcast sales!

Online combat strategy: screen presentation+content design+interactive innovation+process planning.

As an easy-to-learn and easy-to-use live broadcast tool manual, this book provides more than 30 practical methods around the four major issues of live broadcast, such as screen presentation, content design, interactive innovation and process planning, with a large number of case lists, tool lists and practical screenshots to make live broadcast more simple and effective.

02 global operations

"Today's headline, Tik Tok, volcano, watermelon video operation machine"

How to choose the best products that users buy crazily? How to write the explosive copy of goods? What kind of words should customer service use to increase turnover? How to make the user experience exceed expectations? The book introduces you to the basic knowledge and operation methods such as product selection strategy, explosive copy, customer service eloquence, user experience, etc., to help you quickly find the right way to realize cash and easily earn high profits.

Play and earn WeChat friends circle: private domain traffic transaction and realization.

This book is a cash box, which can make your products "go out" and "sell at a higher price". Starting with the ten skills of positioning, drainage, planning, copywriting, picture matching, small videos, activities, trading power, influence and liquidity, this paper tells you how to build a personal brand through the private flow pool of WeChat friends circle, so that Henai customers can have purchasing psychology, subvert traditional marketing thinking and realize the ultimate transaction. This book is suitable for self-media people and new media people, especially readers who are interested in WeChat friends circle and private domain traffic.

Play and earn: account positioning+video shooting+copywriting+live broadcast.

This book introduces the positioning, numbering, setting, shooting, post-production, title refining, comment interaction, live broadcast and delivery of the video, helping readers realize the operation of the video from entry to mastery. This book is not only suitable for ordinary short video operators, self-media entrepreneurs, UP owners and other people to read, but also can be used as a counseling book for training institutions. In addition, the skills of operation, delivery, drainage and liquidation in the book can also be beneficial to business owners who want to shape their corporate image.

China Video Raiders: Planning+Shooting+Editing+Operation+Drainage+Delivery.

This book systematically explains the script planning, shooting skills, editing processing, account positioning, cover making, title building, copywriting, off-site drainage, selling goods with goods, and realizing methods. , to help you quickly master Chinese video operation skills and become a master of Chinese video operation!

03 short film

Learning from scratch: editing video clips and operations

This book is divided into editing and operation skills. The editing mainly introduces the editing skills, color matching methods, subordinate effects of special effects, subtitle editing and audio editing methods of the editing App, and the production process of the case "Beautiful Rivers and Mountains". The operational skills section mainly introduces practical skills such as account positioning, explosive content, powder suction and drainage, and commercial realization in short video operation.

"Play Aauto Faster+Fast Shadow Short Video in 9 Classes"

This book is based on the popular short video platform Aauto quickless and the compilation of video clip processing App Fast Shadow, and gives an all-round explanation on the gameplay of Aauto quickless platform, the creation of fast shadow APP clip, and the operation and realization of Aauto quickless platform. This book starts with the composition of the Aauto quickless platform, analyzes the development trend and advantages of Aauto quickless, and introduces in detail the basic process, content production, shooting of short video played on the platform and the realization method.

Playing Tik Tok+ Cutting Short Video in 9 Classes

This book gives an all-round explanation of Tik Tok's platform play, the creation of cutting App clips and the realization of Tik Tok's platform operation. 9 classes: Play Tik Tok+ Cut Short Video ***9 classes, respectively explaining the content planning, shooting method, video editing processing method, as well as shooting the same popular video, releasing video skills, brand marketing, "drainage and powder absorption" and Tik Tok live broadcast. This book is comprehensive in content, clear in thinking, easy to understand and rich in cases, which can help readers quickly master the creation and operation methods of vibrato short videos.

04 copywriting

New media e-commerce with goods copy: from planting grass to explosion.

This book helps you become an e-commerce copywriter from the perspectives of title, text, promotion, publishing platform and wonderful cases. The specific contents of the book include: headlines, text creation, marketing promotion, official WeChat account, friends circle, small program, live broadcast, Tik Tok, Aauto faster, headlines, Weibo and Taobao. Teach you to detonate creativity, create wealth with "planting grass" content, provide potential users with information they want to know, and give them sufficient reasons to be willing.

New media content planning

This book comprehensively and meticulously explains the relevant professional knowledge of new media content planning. The book is divided into eight chapters, namely, Entering New Media, Content Planning, Forms and Thinking of New Media Content, Production Process and Method of New Media Content, Production and Creation of New Media Content, Packaging and Promotion of New Media Content, Development Direction of New Media Content Planning and Practical Action of New Media Content Planning. Among them, chapter 1~7 contains basic theoretical knowledge and related case analysis, and chapter 8 combines the previous study. This book guides practical operation with theoretical knowledge, consolidates theoretical knowledge with practical operation, and is gradual and easy to understand.

05 data analysis

Analysis and Operation of New Media Users

This book adopts the teaching mode of "theory+practice" and is divided into nine chapters according to its contents, namely, an overview of new media and users' characteristics, an analysis of new media users' needs, an analysis of new media users' behaviors, an analysis of new media users' psychology and emotions, the contents and elements of new media users' operation, the description and modeling of users' portraits, the establishment method of user system, the basic construction of user operation reach system, and the skills and techniques of new media users' operation.

Tik Tok e-commerce from entry to proficiency: analysis and operation of live and short video data.

Why do you live hard, but no one watches? Why are there always no fans when making good videos? The content of this book is closely related to Tik Tok e-commerce. From the perspective of data analysis, this paper explains data tools, account positioning, capturing hot spots, content analysis, user portrait, demand analysis, accurate drainage, live broadcast analysis, sales analysis and so on. Help readers master the operation of Tik Tok e-commerce. This book is suitable for all employees of Tik Tok e-commerce, such as operators of live and short videos, entrepreneurs, especially those who want to make a breakthrough in data analysis and visual merchandising.

06 enterprise online marketing

The book "Tik Tok Enterprise Operation: Construction+Drainage+Marketing+Promotion" adopts the teaching mode of "theory+practice", which is divided into nine chapters according to the content, namely, new media overview and user characteristics, new media user demand analysis, new media user behavior analysis, new media user psychological and emotional analysis, new media user operation content and elements, user portrait description and modeling, user system establishment method and user operation outside the system.

Operation Practice of Short Video Enterprises

Starting with the interpretation of the value of short video enterprise number, this book helps enterprises and businesses to deeply understand the underlying logic of operating short video enterprise number, and then helps enterprises and businesses to deeply master the operation skills of short video enterprise number from seven angles: track selection, product selection logic, content strategy, content operation, channel drainage, short video+live broadcast and user operation, so as to realize the double benefits of brand marketing and sales with goods.