What should advertising planning do?

The goal of advertising design is to promote sales. Advertising design promotes sales, which is the most basic function of advertising design and one of the most important functions. The goal of changing consumers' attitudes and behaviors. When the advertising design goal cannot be directly set by the final sale, the consumer's behavior type can be used as a measure of the advertising information effect. Social effect goal. What kind of influence an advertising design can have on the public must be comprehensively studied and analyzed. Brand protection advertising target. Its purpose is to consolidate the occupied area in the market, and on this basis, further develop the potential market and stimulate the purchase demand, deepen the public's understanding of existing commodities, urge existing consumers to develop the consumption habit trend of commodities, and strengthen the interest and purchase desire of potential consumers.