The difference between netizens and traditional media audiences

One, the public is the audience of traditional media, netizens are the audience of new media (i.e., channel-wise)

1, from the scope of the traditional media audience is a broad audience group, including television, radio, newspapers, magazines, and other traditional media audience; and netizens is a newborn audience group, just the audience of online media.

2, from the total amount of view, the traditional media audience is much larger than the Internet users. (Not explained in detail.)

3, from the interactive communication, the traditional media audience is in a position to be received, more passive, and a lot of feedback on this link; netizens through the inherent characteristics of the network, you can carry out more exchanges and expressions.

4, politically oriented, netizens receive political advocacy is far weaker than the traditional media audience. After all, the traditional four major media is the government's being the mouthpiece.

5, audience characteristics, the traditional media audience contains all ages, income, gender, industry and other classes of almost all the people; and netizens have their own characteristics (not to expand)

6, audience mentality, the traditional media audience is susceptible to group pressure, convergence of psychological and other influences and choose a certain media products; and netizens are relatively free of these pressures, more loyal to their own wishes. more loyal to their own wishes.

Second, Internet users and traditional media audiences can be converted. For example, more and more people are becoming Internet users at the same time. Internet users also receive information from mass media at the same time.