How to establish corporate brand image

The establishment of brand image is a long-term business accumulation process, through the visual image to maintain the consistency of the audience in the long-term process of the formation of brand image precipitation, deepen the understanding of the brand. In this process, the visual consistency is mainly reflected in the brand's contact with the audience's visual carriers, including brand logos, business cards, letterheads, as well as with the brand's culture, the concept of consistency of the terminal image store

Since the establishment of the brand's visual image of his consistency, and in the process of audience is directly through the brand's visual carriers (logos, business cards)

To cognize the nature of the brand, Values, concepts and other brand elements, then in this process we believe that the earlier the attention to the establishment of the brand image, the more favorable for the accumulation of the brand.

Two, the brand image referred to as VIS, that is, visual identity system, in a nutshell, it includes the following aspects:

1, the basic part (brand logo, standard fonts, brand color system, logo font combination specifications), the establishment of the basic part of the construction is a powerful tool to guide the construction of the brand image, it is the brand logo as the centerpiece of the visual image through the brand, color, logo fonts, and so on to strengthen the brand image, and to strengthen the brand identity. It takes the brand logo as the central point of visual image, and strengthens the brand personality through brand color, logo font, etc. to achieve brand visual differentiation. The establishment of the basic system effectively guides the extension and implementation of the application system;

2. The application part (business cards, letterhead, envelopes, fax paper, information kits, road signs, transportation, clothing, etc.) of some visual elements that are in direct contact with the audience, he is the continuation of the basic system, and through the visual shaping of these elements, the unity of the brand's visual impression is strongly guaranteed, and in this process the brand concept, core values and so on will be used as the center point of the visual image. The brand concept, core values, etc. will be used as another guiding idea for the development of brand application system.

3, terminal image store part, this part of the content is in recent years, some directly for consumers to buy products (daily consumption goods) and the establishment of the brand image store. For this part of the molding will be perfected with the brand personality services and more and more important.

Corporate office, store interior decoration is an important place for enterprises to publicize their corporate image to the outside world, the enterprise's logo (Logo), the standard color and so on can be made through the production of logos, decorative materials or paint selection, and even the furniture color matching to be well expressed. It is the application and extension of VI, and office system, public relations system, media price system **** with the composition of VI visual recognition system. Good decoration can strengthen the corporate identity, create an overall unified office environment, enhance corporate cohesion, enhance corporate brand value.

Office is the work of the enterprise, reception, negotiation and rest place, a good office environment can let the staff work happily, improve efficiency, enhance the cohesion of the enterprise, and at the same time can make the customer feel the cohesion of the enterprise, enhance the sense of trust, and improve the chances of success of the business.

Office can generally be divided into reception (Logo wall), lobby, main office area, management offices, conference rooms, negotiation rooms, lounges, etc., can be based on the enterprise's own conditions and its own conditions and characteristics of the logo, the standard word, the standard color is applied to the decoration, the formation of a unified and effective environmental identity features.

Store is the address of the enterprise products or services to promote the external site, is an important link in the promotion of corporate brand, the store is generally in the street or busy commercial streets, directly facing the public, consumers, the surrounding environment is complex, to attract customers must have a strong recognition and unity, and corporate VI system coordination echo, store decoration, header, the main color should be a strict continuation of the VI system, so that effectively convey the corporate identity of the living. This can effectively convey the corporate identity residence, enhance the brand impression, while promoting product sales.

Chain stores is an effective means of corporate brand promotion, it can rapidly expand the scale of enterprises, increase sales outlets, within a short period of time to form a large sales network, but at the same time even the decoration of the store is particularly important, if there is no uniform store identification specifications, it will be a great waste of corporate resources, so that the public can not identify and understand the enterprise, but also is not conducive to the franchisee's trust and development.