Crowd of movie studios in 2018: traditional big five Bona No. 1, emerging company Tencent system on top

In 2018, even with the spillover of pessimism across the film and television industry, the movie industry still achieved valuable growth.

According to the data released by the National Film Bureau, the box office for the whole year of 2018 exceeded 60 billion yuan for the first time, reaching 60.9 billion yuan, an increase of 9.06% compared with the same period of last year, realizing a new high in the box office, and at the same time, 9,303 new screens were added, and the total number of screens in the whole country reached 60,079, which is steadily ranked first in the world.

Particularly surprising is the strong growth in box office for domestic movies. Data from the Cat's Eye Movie Research Institute shows that domestic movies achieved 60.3% of the total box office with 77.5% of the total, and the box office share of domestic movies increased by 3.4 percentage points compared to last year, which is also the first time in the past three years to break through the psychological line of 60%.

The box office growth was due to the improvement of movie quality. In the annual box office TOP5, there are four from domestic films, including "Operation Red Sea", "Tang Dynasty 2", "I am not the God of Medicine" three over 3 billion yuan of films are domestic films, box office reached 3.65 billion yuan, 3.4 billion yuan and 3.1 billion yuan; and cat's-eye ratings are all more than 9 points, respectively, 9.4 points, 9.0 points and 9.6 points.

Behind these achievements is the reward for the hard work of Chinese filmmakers, and the results of the major film production companies in the market under the huge changes in the results of perseverance, whether it is the traditional Bona, light, or emerging Internet film and television power Tencent Pictures, Cat's Eye Movie, are playing to their respective strengths, and sticking to the original heart: a good movie.

Standing at the starting point of 2019, Entertainment Business Watch takes 500 million yuan of box office as the baseline, because this volume is the starting point of box office for blockbusters, and the starting point of profitability for most films, to take stock of the 2018 production report card of the new and old film and television companies.

Behind the list not only reflects the changes in the strength of the production company, but also reflects the integration of Internet film and television with traditional film and television in recent years, just like NETFLIX officially became a member of the Motion Picture Association of America (MPAA), becoming the first non-film company to join the MPAA, the first streaming media to join the MPAA. Shattering the notion that traditional studios = mainstream American cinema.

The significance of this event is that it doesn't matter what kind of way you make a movie, what matters is what kind of movie you make, and as long as the movie is recognized by the market and the audience, the production company will also be respected and recognized by the market.

The traditional five: Bona excellent, Huayi weakening, light Wanda steady word

2018, China's film and television industry, the eventful autumn.

With the 7-day 5.73 billion most expensive Spring Festival slot in history, mainland film and television made a fantastic start. February 28 days 10.1 billion box office, also set a new world movie history fastest 10 billion record. Wanda, light, Bona and other traditional companies in the industry big brother production results, but also made a "good start". After the mainland movie market entered the second half, the "yin and yang contract" triggered a major earthquake in the entertainment industry. The fate of the traditional film and television big brother trajectory, began to evolve in a different direction.

In the 2018 Spring Festival, Bona Film, which specializes in creating melodramatic films, produced Operation Red Sea, which won the box office title with 3.65 billion yuan. During the National Day period, its main production of "Wushuang", with the audience's positive word of mouth support, finally took 1.273 billion results, the box office champion of the period. The "two champions" status of the three major domestic prime time slots has impressed the market for Bona.

In 2018, Huayi Brothers produced a number of works such as "Dee's Four Heavenly Kings" and "Finding You". Of its main controlled films, only "Dee's Four Heavenly Kings" eventually surpassed the 500 million mark in cumulative tickets, reaching 606 million. Mobile Phone 2, which was originally planned to be released within 2018, was killed in mid-July and then no more news about it came out. However, in the 2018 National Day file, Huayi's "Finding You" became a literary film dark horse and eventually achieved 285 million. But a movie's excellence can't cover up Huayi's diminished market performance throughout the year.

In contrast to the ups and downs of Bona and Huayi, traditional headline companies such as Ray Media, Wanda Film and China Film, performed steadily.

In 2018, the eight films produced by Raycom were dominated by the youth and animation genres. Its participation in the production of "Super Time Living Together" and "Animal World", respectively, achieved 899 million and 509 million box office. During the summer, "A Good Show", which Light participated in the production of the movie, achieved a cumulative box office of 1.355 billion yuan, which was a bright performance. Unfortunately, no hit was born from the animation genre it participated in producing.

In the 2018 Spring Festival, Wanda Film and Television produced "Tangren Street Detective 2" and "Xiong Yuwu - Metamorphosis", which achieved a cumulative box office of 3.397 billion yuan and 568 million yuan, respectively, with a considerable profit. During the summer, the sibling comedy "Take My Brother Away" produced by Wanda Film and TV has achieved good results in both word-of-mouth and box office. In comparison, Wanda Film and Television maintained a stable play last year.

As an industry giant of the national character, in 2018, China Film produced Catching Demons 2, No Questions Asked, and so on, with a stable market performance, in line with its usual style. Among them, the two works with box office results of more than 500 million dollars, the combined box office reached 2.99 billion dollars. Emperor Motion Pictures, as a traditional label of the Hong Kong company, has participated in the production of Operation Red Sea, No Doubt, and The Man with No Name, three explosive films, with an extraordinary ability to absorb money.

Industry nouveau riche: explosive catcher Beijing Culture, Xu Zheng and Ning Hao became the biggest winners

2018, the year of the traditional film and television bigwigs of the big test, but also many industry nouveau riche of the foothold of the year.

Beijing Culture continues to play the role of pop-up catcher, and the fireworks of realistic works "I am not the God of Medicine" and "Generation without a Name" have made it the focus of the market again. I am not the drug god" during the public theater, the company's stock soared, the highest market value rose to 4 billion. The only regret is that the box office of its production of "Heroic 2018" was dismal. This is also the biggest regret of Beijing Culture in 2018.

The "I am not the God of Medicine" out of the circle, so that the three companies of Bad Monkey Pictures, Beijing Zhenledao, and Huanxi Media have come from behind the scenes to the foreground. The investment map between Xu Zheng and Ning Hao is gradually becoming clearer. By combing the three companies' production results, it is not difficult to find that Xu Zheng and Ning Hao became the biggest winners in the mainland movie market in 2018.

In 2018, Ning Hao's Bad Monkey Pictures master produced I Am Not the God of Medicine, and director Wen Muye is exactly the first signing of the movie program. It was also the only movie production the company produced in 2018. Xu Zheng's Zhen Le Dao Culture has participated in the production of four films, including I Am Not the God of Medicine and Super Time Living Together. Happiness Media, of which Xu Zheng and Ning Hao are co-founders, also produced Liu Ruoying's directorial debut, "Later We", which made 1.36 billion at the box office before "I Am Not the God of Medicine".

In addition to this, in the summer of 2018, "The Fortune of the West Rainbow City", which was produced with the participation of Happy Mahua, achieved 2.547 billion box office, continuing the explosive performance of Mahua's works. In the National Day slot, Happy Mahua's "Li Cha's Aunt" based on the IP of the stage play was released. In the high pre-screening heat because of word of mouth problems and did not meet expectations. In the end, this movie made a box office of 604 million yuan.In 2018, Happy Mahua can be said to have both good and bad news.

Xinli Media, which has a close relationship with Happy Mahua, also participated in the production of "The Richest Man in the West Rainbow City" and "Li Cha's Aunt". The New Year's remake of the Italian word-of-mouth hit "Call of Fury" was also produced by it, and has already made 635 million yuan at the box office. The new media will be the parent company reading group quality literature IP, adapted into more high-quality film and television works more worth the market expectations.

Internet film and television companies: Tencent Pictures + Penguin Pictures topped the cat's eye Ali can be remarkable

In 2018, Tencent Pictures, Penguin Pictures, Ali Pictures, cat's eye entertainment and other emerging Internet film and television companies, opportunities and challenges exist. The four have good performance in the production end, and gradually ascend to the main stage of the film and television industry.

Among them, Tencent's market performance is outstanding. According to statistics, in 2018, among the production companies with box office of more than 500 million, Tencent Pictures and Penguin Film and Television jointly took 7.158 billion box office and ranked the top of the list, of which Tencent Pictures accounted for 4.167 billion and Penguin Film and Television accounted for 2.991 billion.

As a latecomer to the emerging network of film and TV companies, Tencent Pictures has left the production market with many high-quality works in the past year through continuous exploration and summarization. From the $605 million Spring Festival "Xiong Zhiwu - Metamorphosis" to the $628 million National Day "Shadow" to the $1.87 billion Marvel work "Venom: Deadly Guardian". Among them, "Shadow", directed by Zhang Yimou, led the 55th Golden Horse Awards in Taiwan with 12 winning nominations. In the end, the movie won four awards, including Best Director, Best Art Design, Best Styling Design and Best Visual Effects, making it the biggest winner of the night.

At the same time, Penguin Film, as another Tencent label, participated in the production of "No Questions Asked" and "Demon Hunter 2". In the Lunar New Year's Eve and Spring Festival segments, the market performance was outstanding. Among them, "No Questions Asked" also helped Wang Leehom and Zhang Ziyi take the best male and female leads at the 10th Macau International Film Festival.

Summer and National Day, Ali Pictures participated in the production of "The Richest Man in the West Rainbow City", "No Doubt" and other films, and the market box office performance was remarkable. Among them, its co-produced "Spy 6", in the general market trend of cold state of the long term trend is stable, and finally exceeded 1.2 billion box office.

In 2018, Cat's Eye participated in the operation of 24 works. The films it participated in the production of covered the three major golden schedules, including "Anchorman 2", "Later We", "Bear - Metamorphosis" and "Li Cha's Aunt". With the support of Cat's Eye online ticketing platform, these movies have all achieved good box office results.

Through the above inventory, it is not difficult to find that the traditional film and television giants are being gradually overtaken by the industry's nouveau riche and emerging Internet film and television companies. Under the cold winter of movie and television, the growth speed of the new Internet film and television companies exceeded expectations. The future pattern of the entire film and television industry, or will face a reshuffle.