How to do continuous content operation

Early content editors should do one thing well!

When editing the content of early community products, we will focus on generating content and pay little attention to the product itself. We only need to be responsible for the content we edit, including what content to send, when to send it, the amount of content, UV and interaction. The new media editor recruited by the above "Mo9 Play First and Pay Later" financial company is only responsible for the fluency of the copy.

In order to achieve the requirements of community work 100% at this stage, we need to do these two things well. One is to find the content tonality of the community, and the other is to get the title, description and pictures of the content right.

For the tonal search of articles, data analysis can be carried out on the content that has been sent out, and the dimensions of analysis can include but not limited to reading volume, likes volume, comments volume, hot click volume and so on. Analysis is only a means, and improving the efficiency of early content operation is the purpose. Need to adjust the community content update structure according to the data analysis results.

For example, when I was editing the content of Post Bar in the early days, through the data processing of article praise, I found that users of Post Bar are keen to praise entertainment articles, followed by the unique live gameplay and life skills of Post Bar. According to this result, the content updating strategy is adjusted, and the content supply of gossip and popular science history articles is enhanced on the basis of maintaining the original updated number of live broadcasts, life skills and paragraphs.

The content tonality of the community is in the right direction, coupled with the hard operation quality of the friends, basically the content editing work will not be bad.

As a strict compliance editor, in order to improve his editing ability, he can also work hard on the title, description and pictures of the content. Title (the highest weight)+picture (the second weight)+description = express the core content of the article, which is the bottom line of content editing requirements.

The first stage of content editing is over, focusing on the title skills of the content. These methods can help you make a qualified title for the article when you are doing community editing.