What do we all feel after watching "National Treasure"?

"National Treasure" is a cultural program launched by CCTV, in addition to bringing together the treasures of China's nine major museums, but also invited a lot of fresh meat, popular actors to join the program, this morning, the film and television observer's editorial interviewed the program's producer general director Yu Lei, let's see what she said!

1, "National Treasure" so that China's nine major museums together is not easy, can be said to be a major initiative, in the process, there is no unknown behind the hardships, can you share one or two of these stories with us?

Yu Lei: There are a lot of questions, so I'll answer them one by one, okay? I've seen a lot of people who seem to be more concerned about whether we have any unknown difficulties. I think the biggest difficulty is the content innovation itself. Because this is actually what we have been doing for so many years on TV variety shows. Formal innovation is very easy, but we do content innovation is very challenging. In the end we have to, how to interpret their own original intention. How to be able to do everyone after watching this program are like, are able to walk into the museum can be born a sense of pride. This is the most difficult, in fact, we have spent a lot of time to figure out the mode of the program, what kind of thing we want to do to the audience.

2. How did you come up with the idea of showing the national treasures in two parts, the legend of their past lives and the story of their present lives, without saying that they should be presented in quizzes, or other forms?

Yu Lei: On the topic of this past life, I think. Because any good program is really about storytelling. To tell a good story to all the audience. In fact, there are a lot of people have asked me to say this, why choose the national treasure so dull a topic? In fact, museums and national treasures are not dull at all, it's because we didn't choose a good angle to tell it well. The past life is that we want to tell you that each national treasure is like a living person who has traveled through the vicissitudes of history. Then they have the birth and circulation process of the past life of the legend ah, and then there have been to today is still affecting different people, there are different people in the research for it for it to guard for it to preach, such some of the present life of the story, so that the audience will let the viewer feel that this is a living from ancient to modern, until today have vitality of the thing, is living in our side, until today are still happening! It's a living thing that's been around us and is still having an impact today.

3. What are the factors to be considered in the selection of national treasures?

Yu Lei: We spent a lot of time on the selection of the national treasures. The first thing we did was to first go to all nine museums to do a long distance research. We are very early in the nine museums have gone around, and then after the research, we communicate with the museum, the museum provides us with an alternative list. Then the alternative list, ten pieces, all the things we have done very in-depth research, very in-depth organization of historical materials. On this basis, we went back to communicate with the museum, because in fact we want to select the artifacts, may not be the same as the museum's initial understanding. And then we are not saying that the first-class cultural relics are necessarily better than the second-class cultural relics. A prohibited artifact is necessarily better than a non-prohibited artifact.

We want to select those things that are full of the human spirit, and our Chinese sentiment, and each artifact can be selected because it has a stirring legend of the past life and the story of the present life. Each artifact was selected because it has a fascinating story of its past life and present life, and then it can make all the viewers feel that it still has an impact on our nation until today. It tells us where we came from, why we exist the way we do today, and why we have such a national character. These are some of the more important criteria for selecting artifacts, rather than just how exquisite they are, how precious the materials are and how elaborate the craftsmanship is. The spiritual value behind the artifacts is more important, so we actually had several rounds of consultations with the museums about the selection of the artifacts. There are many artifacts that were not on the original list.

4, "National Treasure" program from the initial idea to present in front of the audience, these two years, there is no unknown journey, so you insisted on two years and did not give up what is the reason?

Yu Lei: Then I saw many reporters and friends asked. That is, what is the special significance of the national treasure? Why did not give up, what is the gain of these two years? I think, this can be unified answer. We are honestly tonight is all people together to organize to watch the premiere, we are particularly happy. I think when we were doing the "Spring Festival Gala", we didn't feel such a great sense of value realization. I think what we did shook us up. In the process of creation for such a long time, we have learned about the artifacts and the museums that history has passed through, and there are really countless things that make us feel shocked. It made us feel touched, it made us feel proud, so we wanted to convey that. We feel like we've communicated it successfully, so it's very satisfying. It's really just hard to find the feeling of being creators who get together and are so purely happy with what we're creating, and I think that's the most valuable thing. More than anything else. We've seen a lot of comments from the netizens. It's just that everyone's blood is boiling. I think that what makes the netizens hot is what used to make us hot. And then we are able to express this feeling out, so that everyone can also feel it. This is our original intention of doing the show. This is the most exciting and satisfying thing, and it's probably the biggest reward of doing this program. I think the social value of this program is more important than anything else. In fact, we want to do at the beginning, the initial intention of such a program is to be able to activate the resources of the museum to allow more people to enter the museum, to let everyone see our nation's most valuable and most brilliant those greatest things, when you see them you really can not not be proud of.

5, may I ask the director Yu, from the "very 6 +1", "Wing Lehui", "echo loud and clear", "open the door" to the four Spring Festival Gala of the general writer, the overall design, you have experienced a number of large-scale television programs and the birth of the creation, "National Treasure" for you have no special significance?

Yu Lei: I just saw a reporter from the Radio and Television Times asking about my past experiences. Then asked the special significance of this "National Treasure". I think its most special significance is that it is really a program created from scratch, entirely by ourselves. It's completely our own copyright of CCTV. And also, from the motion to the formation of the whole model to the final appearance of such a form, it's completely created by us. Just now I saw Mr. Yin's tweet that he thinks this program is a real innovation with Chinese weather. I think that's a great affirmation, and it's also a motivation for us to move forward. It's really hard to innovate, and we're in the process of doing that. We've changed our program about four or five times. Initially, except for the name, the whole format, the choices, the content, all changed a lot. It's been a lot of changes, it's been going, it's been moving forward, and then it's been constantly pushing itself to get to where it is today.

6, some very famous cultural relics, such as "Qingming Shanghe Tu" did not make the cut, the program selection criteria and purpose is what?

Yu Lei: I'll respond to that trio of questions. One is to say why such well-known cultural relics as "Qingming Riverside Drawing" did not make the cut. In fact, cultural relics this standard problem ah, I probably just said at the very beginning. We screen the process of cultural relics, first of all by the major museums to provide us with an alternative, and then we study the alternative, eat through, and then we keep grinding, and then keep changing, there are a lot of are not in the alternative list. So from the program's own initial point of view, we actually do not just do it for these people who have always been fond of literature and museums, because this large part of the audience may watch the show. Because a large part of the audience may watch documentaries, may read books, may actually go into the museum, we actually hope to make this program to a more general audience. We want people who are not normally interested in this field to come in. So, so when we choose the artifacts, there are certainly star artifacts in here, let's say like the Thousand Miles of Rivers and Mountains. But there are also artifacts that people should know about, but don't, like the stone drums today. To be honest, before going to the Forbidden City to do research, most of us in the group do not know the stone drum, but the stone drum is the first reaction of the experts of the Palace said to us that we think the stone drum should not be a problem. So we were very surprised, what is the stone drum, what is the story behind the stone drum, the stone drum, why can be called "China's first antiquities". Why the history from Song Huizong to Su Shi, to Qianlong master so many celebrities have all kinds of legendary relationship with him. In fact, what we want to do is a cultural popularization thing. So when we select the artifacts, of course we will look for some of the most representative, or some of the objects that have some elements of familiarity with the audience, but we will also look for some things that may not be so familiar, but we feel that this thing, the story behind it represents the meteorology, the sentiment and the values that should be conveyed to the audience, and we will also be included in the selection. So what is the criterion for this selection, the criterion for the selection is that it is more in line with what we want to express.