How to combine with tourism to create "non-heritage characteristics of the town

1, the marriage of non-heritage industry and characteristics of the town

Characteristics of the town in the domestic origin of Zhejiang, Zhejiang to build characteristics of the town as a new path to promote the structural reform of the supply side, to build a new platform for enterprises, and to provide a new model for the new urbanization. Therefore, characteristic town is a development space platform with clear industrial positioning, and industry is its core element. In this way, relying on the characteristics of the industry and the creation of the characteristics of the town, the key lies in the "characteristics" and "industry".

For example, the industrial positioning of Hangzhou Characteristic Town is the seven major industries of information economy, environmental protection, health, tourism, fashion, finance and high-end equipment manufacturing which are the key industries of Zhejiang Province, and combining with the urban positioning of Hangzhou as "one base and four centers", it has added the cultural and creative industries, the historical and classic industries such as tea and silk, as well as the regional characteristic industries. regional characteristic industries.

Non-heritage as a regional or ethnic group's business card, naturally has become a characteristic town of the word "special" source, and non-heritage as the core to create a cultural industry chain is also entirely possible. For example, Zhejiang's yellow wine town, Guizhou's Maotai town, in fact, are brewing skills class of non-heritage as the core, and then the industrial chain will be extended to the tourism, cultural and creative categories.

2, non-heritage town of the creation of logic

July 20, 2016, the Ministry of Housing and Construction and other three ministries and commissions issued a "notice on the cultivation of characteristics of small towns," decided to carry out the cultivation of small towns of characteristics throughout the country, and plans to cultivate about 1,000 unique and dynamic leisure, tourism, trade and logistics, modern manufacturing, and modern manufacturing, and so on. By 2020, it is planned to cultivate about 1,000 distinctive towns with different characteristics and vitality, such as leisure and tourism, trade and logistics, modern manufacturing, education and science and technology, traditional culture, and beautiful and livable towns, which will lead and drive the construction of small towns nationwide.

The cultivation of featured towns is a process from scratch, from there to fine, in the view of Fangtang Think Tank, but all space creation, the foundation or deep, or weaker. The creation of the non-heritage characteristics of the town is no different, one is based on the original town or industrial park on the basis of upgrading, the second for the re-creation of non-heritage as the content.

One, the upgrade of the original town. In the first list of characteristic towns released by the Ministry of Housing and Construction in 2016, 127 characteristic towns are all established towns. Shen Chi, chief planner of the National Development and Reform Commission's Center for Reform and Development of Cities and Small Towns and president of the Planning Institute, said previously that the main purpose of fostering featured towns is to promote better development of towns with conditions.

The second is to create new non-heritage specialty towns. In the current domestic and international cultural tourism industry, film and television IP-themed cultural tourism towns have blossomed, relying on film and television shooting locations, film and television characters, film and television scenes, animation and other IP elements, combined with the tourism industry, so as to form a specific effect of the theme of the town. The spatial re-creation of non-legacy content, relying on such a platform as a special town, is in essence the integration of local cultural and tourism resources, so as to build a comprehensive service platform, which is also the Chinese model of spatialization of non-legacy. In this way, it involves the problem of choosing the location of the characteristic town and how to re-create the problem.

3. Revelation and international expression of non-heritage town

Specialty town is a useful exploration under the new normal of China's economy, which belongs to a new practice in the country, grows in China's local market, and is a kind of product emerging from the process of new urbanization. The creation of characteristic towns with non-heritage content, whether on top of the foundation of the established towns, or enabling idle land assets to enrich this aspect with non-heritage industries, as well as in the creation of non-heritage industries in the characteristic towns of a single and multi-source, in fact, have not left the word "characteristics", which is for the non-heritage multiple value of the trust, the quality of the content is never in short supply. The market, otherwise the industrialization of non-heritage can not be talked about.

As a non-heritage town, its own characteristics include "no industry not town" logic, which makes the scale of the non-heritage industry become an inevitable prerequisite, but also contains the characteristics of livability, which should absorb the participation of non-heritage industry chain practitioners, including non-heritage bearers, designers, and all kinds of related institutions, enterprises and so on.

As a platform for the allocation of global resources, the excavation, integration, upgrading and external expression of intangible cultural heritage is the value of non-heritage towns. So, in the era of cultural tourism, non-heritage as an important symbolic element embedded in the social culture, its cultural value is self-evident, when it witnesses the industrialization and characteristics of the town as a carrier, how to dialogue with the international cultural tourism industry?

The logic of non-legacy China

The beauty of China is found in non-legacy. The Fangtang Think Tank's "Logic of Intangible Heritage in China" series is dedicated to finding the genes of Chinese culture and expressing the soul of Chinese storytelling through the search and discernment of intangible cultural heritage, which is the "quietest landscape and the most silent civilization" scattered on the Chinese land.

Source: Prospect Industry Research Institute, the "industry research + planning + landing" organization of China's characteristic towns.