How to do marketing in Tik Tok? What products are suitable for promotion in Tik Tok?

At present, there are five common marketing methods in Tik Tok.

1, official information flow of Tik Tok.

This is to spend money to buy Tik Tok traffic. Under normal circumstances, the official will not give you a video, but video is the top priority of the transformation. Another problem is that people who have advertising signs are generally unpopular, and people will naturally feel alert when they see these two words, and the effect is relatively low. However, there are few restrictions on brand and product promotion, which is suitable for deep pockets.

2.Tik Tok will act on its behalf.

Give your account number to a professional organization. This will cost a lot of money. At present, the lowest January price on the market is around 30,000 yuan. It is more expensive to hire a shooting team to operate. But the advantage is that you can use your account for a long time. In addition, there is no advertising logo in the video, so you can do dou+, and the promotion effect is slightly better. In the early stage, a company helped you make labels, and it was not bad to leave a number.

3, find someone to shoot+promote.

Find a professional company to shoot a vibrato video related to its own products and brands and promote it with dou+. The cost of this method is relatively low. In addition, the video is short and pithy, and there is no advertising logo. Video is more professional and can get better traffic exposure. This is suitable for businesses that don't know about Tik Tok and test water in Tik Tok for a short time, and the cost is relatively low. However, there is no continuity and no numbering in the early stage, and the relative effect is average.

4. Looking for network celebrities, mcn company.

This online celebrity has his own ip number and regular fans. In addition, online celebrities will make their own videos to promote to businesses. The advantage of this method is that online celebrities have their own fans, and their accounts carry weight, which can bring better exposure. The disadvantage is that online celebrities have their own account tags. If the tags do not meet the needs of businesses, the effect will be particularly poor. In addition, network celebrities are used to their own styles, and advertising to businesses is generally a bit stiff or can't meet the requirements of brand performance. It may not be as good as 3 in the short term, and the price is very expensive among online celebrities.

5, make your own account, and then find a promotion company to push it.

This problem is obvious. On the one hand, I don't know the content and label are accurate, and the account is easy to fail. On the other hand, the content is chaotic, paying too much attention to personal products and not paying attention to avoiding official thunder spots. In reality, it is more difficult to operate well. In addition, the mechanical powder and real powder with chaotic labels are likely to lead to chaotic account labels, which look good and not worth the candle.