What are the ways and means of news dissemination, including traditional media and new media?

1. Traditional media include: radio and television, newspapers and magazines, press conferences, spontaneous media (tabloids, leaflets), marketing planning, etc.

2. New media: divided into a generation of new media: websites (news), social networks (everyone is happy), forums, mailing lists, and own website portals (companies or units in official website); Second-generation new media: self-media channels such as blog, Weibo, WeChat, IM software and video websites.

3. The spread of new media is spread by using the media that appear under the new technology support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, network, desktop windows, digital TV, digital movies, touch media, etc.

Network news dissemination:

1. Public relations company spread. There are two main advantages of public relations companies: one is the advantage of online media resources, and the other is the advantage of writing articles. Through the operation of public relations companies, we can better extract the "bright spots" of new news events, and at the same time choose a number of online media to spread according to the content of news events, so as to maximize the spread effect.

2. Xinhua PR Newswire. PRNewswire Xinhua is a cooperative project between American Corporate News and Communication Company (PRNewswire) and Xinhua Finance in Asia. It is the first and only institution in China that provides global text, pictures and multimedia news release services for enterprises and institutions. In China, more than 9,000 journalists and editors from more than 3,000 media have registered the corporate press releases issued by Huamei Tong, including more than 300 portals, industries and news websites.

3. Reprint and spread. Generally speaking, there are two kinds: one is that online media reprint news published on paper media, which is called "secondary communication", and the other is reprinting between online media. Reprinting in this way can also amplify the effect of news dissemination.

4. Search and spread. According to the data, about 76% of visitors around the world inquire about relevant information through search engines or their portals on the Internet. Therefore, if the news released by enterprises and institutions is included in the search engine and appears in the first few pages of search results, it is easy to attract the attention of the target group and achieve the purpose of information transmission on the surface.