The pain point of traditional children's wear brands is

1, flow. Do you have a good source of transportation? There are many similar children's wear stores. What is your position, what is your selling point, and why customers want to buy your clothes. Look around consumers and buy some. You don't intend to sell the product after you take it. There are too many products. What kind of pain points have you solved for customers that other stores can't? Do you compete with the same type of stores? If you just follow the same routine as other stores, there are too many choices in the market and you can only get into trouble in the end.

2. operation. Is the operation done well? Customers come to your store, that is, these traffic flows to your store. How do you keep them and convert them? No matter whether you have done a good job in training shop assistants or not, good sales are rare. When we go shopping, we can feel that some salespeople are willing to talk to her, and some don't want to talk to her at first sight. If you do a good job in operation and accept traffic, your chances of survival will be greatly improved. The most important thing is to grasp the customer's heart and provide him with solutions.

3. service. Good service is the key to word-of-mouth and repurchase. Do a good job of service, and the customer will introduce his friends. He himself will come over again and again to generate repurchase. It is very helpful for the long-term sustainable survival of a storefront.

For shops that cannot survive, we can analyze them according to the above items. What did you do badly?

Don't complain about market competition. There are always shops that make a lot of money, so we should analyze the gap, face it squarely, make continuous progress, and don't complain.