On the necessity of perceptual cognition of media in news gathering and writing _ Perception

Under the impact of network and emerging technologies, paper media needs to face more fierce competition, and at the same time it is also influenced by its own particularity. People engaged in paper media must fully understand their responsibilities, fully mobilize their perceptual and rational knowledge in news interviews, and tap professional content. This paper analyzes the news gathering and writing in paper media from the perspective of perceptual cognition, and analyzes the importance of perceptual cognition in news gathering and writing in paper media.

Keywords paper media; News gathering and writing; Perceptual cognition; Rational cognition; Necessity

As a typical traditional media, paper media is very different from emerging media, with poor timeliness, too single form of expression, fixed layout size and relatively narrow content coverage. However, as a typical traditional media, paper media must have its irreplaceable characteristics. Compared with pictures, the text is more delicate and profound, and the book is also a kind of enjoyment. Moreover, paper media is more convenient to carry and read, which determines that it has its own specific customer base. Therefore, the paper media must have an accurate positioning of their responsibilities, and both perceptual and rational cognition should play a role in news gathering and writing, seeking accurate content and providing professional news for the audience.

1. Perceptual cognition enhances the news sensitivity of paper media.

It is undeniable that journalists are more sensitive than ordinary people, and their sense of smell is extremely sensitive to news. Interview is the key to news, and in this process, the perceptual cognition of paper media is very important. Perceptual knowledge plays an irreplaceable role in improving the news sensitivity of paper media. From the perceptual point of view, we can find all kinds of relevant materials and resources and write more professional news reports. Professional news reporting not only refers to the writing style and writing level, but also refers to whether the content of writing has common sense and professional knowledge in this field.

A journalist is a saint, and he will come into contact with all walks of life in his work. Therefore, it is a challenge for a reporter to master the knowledge of many industries, and many fields have never been touched by him. Influenced by the characteristics of work, paper matchmakers will come into contact with many fields that they have never set foot in. Compared with other industries, journalists are a well-informed group, but they can't become experts. At this time, if you want to do a good job in news gathering and writing, you need the help of perceptual knowledge. Perceptual knowledge of the industry can improve the sensitivity of paper media in news gathering and writing, help them find the right starting point, write good news and convey the needed information to the audience.

At the same time, perceptual cognition can also reflect a professional attitude of journalists towards news reporting events in the process of news gathering and writing, which is simply the professional ethics of journalists. News should be easy to understand. Therefore, some key points in professional news reports must be explained in order to be accepted by readers. The paper media has the power to collect, collect, write and publish news, which is endowed by the audience, so it must be responsible to the audience, which requires media people to organize and write carefully after mastering the situation, improve the quality of news reports and improve the competitiveness of the paper media.

2. Cultivation and utilization of perceptual cognition

2. 1 perceptual knowledge is accumulated and cultivated in work.

Perceptual cognition, like feelings, is not born and will not suddenly appear, but needs to be formed in practice. Specifically, after receiving the task of collecting and writing, the paper media should accumulate perceptual knowledge through concrete work practice. With the development of science and technology, we can rely on the network to complete the accumulation of perceptual knowledge, search for some related events, and find knowledge that is helpful to our writing from the vast amount of information, so as to analyze the causes, development and present situation of related events, deepen our understanding, use it for our own use, and form our own new views, which is of great significance to the subsequent writing work. In addition, we can also seek inspiration from the collection and writing of the same industry, conduct in-depth research on its interviews, constantly innovate and break through, write satisfactory works, provide useful information for the audience, and play an important role in the paper media.

However, there are bound to be some unexpected things in the interview. This is a test of the adaptability of paper media. As professional paper media, they must have good on-the-spot ability. In the face of unexpected situations, they should take effective measures in time to ensure the smooth completion of news gathering and writing. Unexpected situation is the best training method to reflect journalists' professional quality and professional quality.

2.2 perceptual knowledge must have rational factors.

People always think that sensibility and rationality are two opposites, but there is an inevitable connection between them. Perceptual cognition in news gathering and writing can not only be seen, heard, smelled and tasted, but also must have rational factors. Simple perceptual knowledge is empty, and only perceptual knowledge with rational factors is alive. In fact, rational factors can promote the growth of perceptual cognitive ability, and it is also an inevitable process for perceptual cognition to rise to rational cognition. Any on-site information search and collection is to provide information for the audience, and it needs to be written as news. Therefore, in the process of news gathering and writing, perceptual cognition should gradually form the idea and framework of the article, and rational factors play an irreplaceable role in this process.

Rational element is the cognition of things in daily work, and it is also the ability to analyze, understand and deal with specific problems. In addition to in-depth study of various news reports in life, we should also learn their writing angles and analyze the ways and means of problems, so as to improve ourselves. In addition, in the actual interview work, we should also be good at using the unique "eagle eye", "dog nose" and "horse leg" of paper media to obtain information. Although these words don't sound like compliments, they are actually the best embodiment of the requirements for journalists. After obtaining the information, we should analyze and judge the scene, pick out the key points, classify them, form ideas and complete the concept of the framework. We can record them when it is convenient for us to write later.

3. Perceptual knowledge must rise to the height of rational knowledge

The biggest difference between professional media people and ordinary people is that we can't ignore that perceptual knowledge is a feeling. In our daily work accumulation and practice, we should deepen our views on things, see the essence through phenomena, keenly capture the needed information from the chaotic and complicated information, and select the best news point from the important information.

The paper media is the publisher of news and the source of information. This is not to say that journalists make information, but that journalists must have the ability to search for information and have a good ability to process information. The information collected and written by journalists comes from the people, but it is different from chatting with the people and should have positive social and practical significance. When journalists' perceptual knowledge accumulates to a certain extent, it will naturally rise to rational cognition and viewpoint. To ensure that this rational cognition conforms to the development trend of society, we must grasp the direction and avoid bias in the formation of perceptual cognition. Perceptual cognition needs to be constantly upgraded and improved, so that one's world outlook, values and outlook on life can conform to the trend of social development, and only in a positive and healthy cognitive environment can they really play the role of paper media.

Conclusion:

To sum up, we have a certain understanding of the perceptual cognitive ability of paper media in news gathering and writing. In the past, we always advocated rationality, but many times perceptual cognition occupied the dominant position. As long as we make good use of it, perceptual cognition can also improve the level of news gathering and writing, promote the development of paper media, enhance competitiveness and deliver satisfactory works to the audience.

refer to

[1] sheets. News writing "nine more" [J]. News samadhi.2008 (z1)

[2] Lu Yongwen, Zheng,. Exchange appropriate facts for novel ideas-on "thinking" and "reality" in news gathering and writing [J]. China South Today (Theoretical Innovation Edition) .2009 (08)

(Author: Mudanjiang Daily)