Traditional Culture Encyclopedia - Traditional stories - Why is whisky more expensive than brandy?
Why is whisky more expensive than brandy?
Because the quality is different.
XO stands for top of the line finest brandy, and there are also VSOP, VS, and VO grades. In brandy both XO and VSOP stand for this type of series, which is aged in its original form.
For example, XO is the original wine aging period is 12---50 years or even longer, and VSOP is the aging period is 5 years to 10 years, XO is in the brandy means "special aging".
E stands for ESPECIAL, F stands for FINE, V stands for VERY, O stands for OLD, S stands for SUPERIOR, P stands for PALE, X stands for EXTRA.
Generally speaking, the brandy population is subdivided into two categories: VSOP and XO, with XO firmly grasping the market for high-grade foreign wines, and most of the price points in the nightclubs break the thousand-dollar mark.
VSOP and most of the Scotch whisky belongs to the "middle class", Remy Martin, Hennessy, Martell and a few other mainstream brands in the price of 300 yuan or so, to the supply price of the nightclub is generally not more than 400 yuan, and the nightclub selling price of the majority of the concentration of the 600 yuan up and down. Scotch whisky represented by Chivas Regal, the price of supermarkets ranging from 175 to 220 yuan, the nightclub price close to VSOP.
Vodka price is relatively more chaotic, 60 yuan, 80 yuan, 200 yuan or so there are, from the mainstream products, vodka price is concentrated in the 120 yuan or more, the price of vodka in the nightclub can reach 300 yuan.
Looking at the foreign wine market from the price band, there is an obvious price difference between foreign wines in different sales areas, the same VSOP of Remy Martin, the price difference in Tianjin and Kunming market is more than 50 yuan, the best-selling whiskey brand in the national market - Chivas Regal in the two places, the price difference is also nearly 60 yuan.
The price of foreign wines in the Chinese market is significantly different because of local consumption levels and habits, but because of the closed nature of the main distribution channels for foreign wines, the price difference is not significant in terms of the impact on the sales of foreign wines, and generally does not lead to large-scale inter-regional dumping of low-priced wines.
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