What are cultural and creative products?

Wenchuang products refer to high value-added products produced by relying on the wisdom, skills and talents of creative people, creating and upgrading cultural resources and stationery with the help of modern science and technology, and developing and applying intellectual property rights.

The income of cultural and creative products is getting higher and higher, which has become an important profit point of scenic spots. In the future, scenic spots will rely more on such cultural and creative products, which complement each other and form a virtuous circle of feedback.

1. First of all, characteristic IP is an important element to form a brand image, and it is also the source of inspiration and content foundation for creating high-quality cultural and creative products.

2. Secondly, humanized product design is the inevitable trend of development. Humanization of Wenchuang products and sincere interaction with tourists will enrich the connotation of Wenchuang products and make Wenchuang products more grounded.

3. Third, details will add "weight" to the product, and ingenious detail design will increase the added value of the product. Fourth, smart products with a sense of science and technology are more in line with the requirements of young consumers.

Extended data:

Four Thoughts on How to Construct the Ecology of "New Cultural Creation" and How to Create Cultural Symbols in China;

1, always pay attention to the values of IP; Pay attention to the bearing of IP cultural value.

Throughout the world, popular cultural symbols, in addition to the positive values of human beings, are actually rooted in their respective national cultural traditions.

2. Be patient and shape intellectual property rights more continuously and in the longer term.

True patience is not a simple attitude, but an ability, a long-term and systematic mechanism for establishing IP.

3. Connect multiple disciplines, draw strength extensively, and integrate resources.

Cultural production cooperation beyond commercial scope can not only enable cultural enterprises to obtain more resources and professional strength to construct cultural symbols; At the same time, it can also provide a moderate industrial entrance for non-commercial subjects.

4. Promote the cultural industry to "go global" and grow in the global market competition.

This is the same mission of cultural enterprises. Because only by really going out can we find the appropriate cultural expression in the feedback from the global audience and enhance the global layout ability of China's stories.

Sogou Encyclopedia-Xinwenchuang Wenchuang products refer to high value-added products that rely on the wisdom, skills and talents of creative people, create and upgrade cultural resources and stationery by means of modern science and technology, and develop and apply intellectual property rights.

The income of cultural and creative products is getting higher and higher, which has become an important profit point of scenic spots. In the future, scenic spots will rely more on such cultural and creative products, which complement each other and form a virtuous circle of feedback.

1. First of all, characteristic IP is an important element to form a brand image, and it is also the source of inspiration and content foundation for creating high-quality cultural and creative products.

2. Secondly, humanized product design is the inevitable trend of development. Humanization of Wenchuang products and sincere interaction with tourists will enrich the connotation of Wenchuang products and make Wenchuang products more grounded.

3. Third, details will add "weight" to the product, and ingenious detail design will increase the added value of the product. Fourth, smart products with a sense of science and technology are more in line with the requirements of young consumers.

Extended data:

Cultural creative products should return to the cultural essence;

Wenchuang products represent the tourism image of a country and a city, which not only brings endless beautiful memories and memorials to tourists, but also spreads local history and culture to every corner of the world. Wenchuang products eventually need to return to the essence of culture, truly integrate with history and traditional culture, and move from "network celebrities" to "wise men with stories" to have lasting market vitality.

Cultural tourism operators need to dig deep into cultural resources, integrate unique cultural creativity and innovate functions to meet the multiple needs of consumers, such as aesthetics and use.

The design and development of tourist souvenirs should encourage cooperation among tourism departments, cultural and cultural institutions, scenic spots and enterprises, give full play to their respective advantages in talents, customers and design, and jointly develop high-quality products.

We will further improve policies related to intellectual property protection and strengthen support for cultural and creative enterprises. Strengthen market supervision, encourage original design, crack down on infringement and infringement, and create a benign space for the development of cultural and creative industries.

China Daily Net-Wenchuang products become profit points of scenic spots.

People's Daily Online-What happened to Wenchuang products? Wenchuang products are short for cultural and creative products. As can be seen from the name, Wenchuang products are composed of three aspects: culture+creativity+products.

The first is culture, culture, history, spirit and artistic conception. It's all culture. Culture is the life of cultural creative products. Products without cultural background can only be regarded as souvenirs at most. Products without cultural background are soulless. Behind a good cultural and creative product, there must be a story or source with profound cultural connotation. Doing a good job in cultural and creative products, cultural stories or historical spirit is indispensable. Culture is handed down by ancestors, or it can be studied by contemporary teams. Culture is passed down, passed down.

Secondly, creativity can be practical, ornamental and luminous, which is the vitality of cultural creative products. Only life can't do it. Just like life, we should not only live, but also live. Creativity is the work of cultural creative products. Combining historical allusions, uses, spiritual aesthetics and technology of modern people, all combinations can be creative. Creativity can be a whim of someone, or it can be the crystallization of Wenchuang product team. A single cultural and creative product can be a bright spot, while a systematic cultural and creative product is composed of multiple bright spots.

Finally, products are the carrier of putting culture and creativity into practice. The novelty and uniqueness of product materials and forms of expression are reflected through the combination of culture and creativity. With similar materials, Wenchuang products are different from ordinary souvenirs or attending gifts because they incorporate culture and creativity. Professional cultural and creative products need research-rich individuals or experienced teams to complete. Customized products from beginning to end. Real cultural and creative products are best found by professional cultural and creative teams. For example, the Forbidden City did not make its own cultural and creative products. Behind us, we can see professionals such as Locke, Rococo and Tunxiang Wenchuang. The team just gathers all kinds of highlights and puts them into products to produce unique cultural and creative products.

To sum up, Wenchuang products are customized products that incorporate culture and creativity. He is not only a product, but also a carrier of cultural heritage. Cultural and creative products generally take culture and creativity as the core, which is the materialized expression of people's knowledge, wisdom and inspiration in a specific industry.

Culture)- Culture is the general name of the forms of human life elements in this area: clothing, culture, things, food, housing, transportation and so on. Are the spiritual activities and products of human beings relative to politics and economy.

Creativity-Creativity is a method to further explore and activate the way of resource combination through innovative thinking consciousness, which is the abbreviation of creative consciousness or innovative consciousness.

In other words, cultural creativity is an act of summarizing and innovating the knowledge and experience people have learned from life. Cultural and creative products are daily necessities or works of art that present these knowledge and inspiration through material carriers.

China Wenchuang products are very good, such as the Forbidden City Wenchuang, Yanji Bookstore Wenchuang, Modern Sky Wenchuang and so on. Pay more attention to related cultural and creative stores. Many necessities in life can be beautiful and practical, and can also carry certain cultural significance. Cultural and creative products generally take culture and creativity as the core, which is the materialized expression of people's knowledge, wisdom and inspiration in a specific industry. Cultural and creative industries are closely related to the wide application of information technology, communication technology and automation technology, showing the characteristics of high knowledge and intelligence. For example, the creation of films, televisions and other products is completed by combining photoelectric technology, computer simulation technology and media.

Secondly, cultural and creative industries have the characteristics of high added value. Cultural and creative industries are at the high end of the industrial value chain, such as scientific and technological innovation, R&D, etc., and belong to high value-added industries. In the value of cultural and creative products, the proportion of added value of technology and culture is obviously higher than that of ordinary products and services.

Third, cultural and creative industries have strong integration characteristics. As a new industry, cultural and creative industry is the product of the integration of economy, culture and science and technology, which has a high degree of integration, strong permeability and radiation, and provides good conditions for the development of new industries and related industries. Cultural and creative industries can not only promote the development of related industries and regional economy, but also radiate to all aspects of society and comprehensively improve the cultural quality of the people.