Marketing strategy of digital marketing

Grassroots faction is a major feature in the field of digital marketing and a unique phenomenon in the field of traditional marketing. What we usually call "water army" refers to the grassroots faction in the field of digital marketing. Most of them are part-time. They often organize a large number of students and leisure workers in second-and third-tier cities through QQ groups, and the upstream is outsourced by various digital marketing companies. Most of them are entertainment-oriented. In the complex network environment, grass-roots organizations are scattered and only perform the primary work of posting, so they are the lowest-level employees of digital marketing. However, the existence of the grassroots faction also makes the customer's execution lack certain uncertain factors. The phenomenon of "network hatchet man" and "cyber underworld" is a special phenomenon derived from the grassroots faction.

Through the analysis of the above four schools, it is not difficult to see that in order to achieve great development in the field of digital marketing in the future, we must work hard on talents, and the cultivation of digital marketing talents has reached an urgent point. I think it should be improved from the following aspects:

First, the perfect training mechanism, the lack of digital marketing talents, the only way is to continue learning and training. Digital marketing organizations should first tap internal talents and often organize research and discussion on various hot topics on the Internet. As far as I know, several well-known domestic public relations companies have started research and training in this field, and organized regular meetings to conduct research. Learning institutions will become the top companies in digital marketing in the future.

Second: Theory comes from practice. We see that many directors have stopped writing, and strategic directors are limited to daydreaming. In my opinion, if we want to cultivate digital marketing talents, we must practice internally, not the bottom executives. The director posts more, posts more, goes to forums more, writes more blogs and writes more soft articles. You will find that if you personally practice the case you planned, you will find that the original online public relations is not what we expected.

Third, digital marketing is not a direct transfer of traditional marketing methods, but it is not completely different. As for the cultivation of digital marketing talents, the author believes that if traditional marketing talents, such as public relations and advertising talents, can clearly understand the differences and combination between them, then the cultivation of such talents, digital marketing talents transformed from traditional marketing talents, will inevitably become elites.

Fourth, it is necessary to continuously and deeply study various websites. What is the portal suitable for? What is a vertical website suitable for? What is the community forum suitable for? Links and differences between websites and so on. Some necessary websites are frequently visited, so be sure to see them.