When the new forces compete with the mainstream luxury, see how LYRIQ sharp songs fight back.

The wind is blowing in the clouds, and the high-end new energy vehicle market has recently become an area where major brand camps have made great efforts. Independent brands hope to overtake again, new forces hope to break through the shackles of brand value, and luxury brands hope to maintain their dominance. This battle accelerated the reshuffle of the luxury car market.

In particular, some new forces without the burden of enterprises are vigorously creating momentum for products and constantly stirring the market. For example, Weilai ES7, which calls itself "the ceiling of 400,000-500,000 yuan", and the ideal L9, which calls itself "the best household SUV of 5 million yuan", dare to say anything. But under these gimmicks, can their product strength really incite luxury brands at the same price? I don't think BBA or other mainstream luxury brands will agree with this.

In addition, from the consumer's point of view, the new competition between car companies has also brought them new problems, whether to choose a new force with a sharp offensive or a mainstream luxury brand with a sharp sword? Let's take LYRIQ Riggs, Weilai ES7 and Ideality L9 at the same level of 400,000-500,000 as examples, tear off the disguise of gimmicks, and look at the real strength behind these two forces from three aspects: the more essential sense of luxury, driving control and peace of mind.

Luxury depends on luxury brands.

In the price range of 400,000-500,000, the luxury of the car is essential. But what determines the luxury of a car? In fact, there is no standard answer, but it is inseparable from one purpose, that is, there is an aura from the outside to the inside, which can make people feel awe and yearning. LYRIQ Riggs, Weilai ES7 and Ideal L9 all have different interpretations of luxury.

For new energy vehicles that do not need air intake grille, many manufacturers choose to lie flat in design. A closed front face and several large screens in the car have almost become a unified design method, including Weilai ES7 and Ideal L9. The position of the middle net is a flat and smooth closed design. Although Weilai's squint headlights and ideal penetrating star-ring headlights have recovered some recognition, they lack aesthetic feeling as a whole, and there is no way to talk about high-grade sense.

Weilai ES7

Ideality L9

In contrast, LYRIQ Riggs design is more unique. First of all, the 1.8m ultra-wide obsidian optical air intake grille has won many opponents, which highlights the Cadillac temperament, because this grille adopts a shield-shaped profile, which is the most classic design of Cadillac. People can tell at a glance that this is a Cadillac model, and the shiny black crystal effect looks very advanced. There are 58 light bands on the grid, which are shaped like feathers. After the light band is lit, it gradually spreads from the middle to the left and right, just like flying wings spreading their wings. With the luminous brand LOGO, the scientific and technological effect is full in an instant. Looking at the headlights, LYRIQ's streamer star rain in-line LED headlights are also very eye-catching, which is unique in the general design of horizontal slender headlights. Each headlight consists of 9 LED beads, which is both advanced and scientific. Cadillac's classic in-line lamp group design has also been applied at the rear, echoing the headlights.

LYRIQ sharp song

Entering the car, the three cars also have their own characteristics. LYRIQ Ruige and Ideal L9 both adopt the form of super-large screen, and Weilai ES7 separates the dashboard from the central control screen. From the perspective of recognition and breakthrough, the first two performed better, and Weilai ES7 was more conventional. Among them, the ideal L9 cancels the dashboard and replaces it with a small interactive screen on the HUD and steering wheel. It takes a while to get used to it, and like Weilai ES7, there are almost no physical buttons, which is close to the concept of Tesla minimalism. Pay more attention to avant-garde and scientific sense, and lack practical and convenient considerations.

LYRIQ sharp song

Ideality L9

Weilai ES7

LYRIQ sharp songs better consider the avantgarde of vision and the convenience of interaction. This 33-inch retina front screen is not only ahead of Weilai ES7 and Ideal L9 in size, but also has the highest resolution of 8960× 1320 pixels in the industry, reaching 9K level. For reference, the resolution of the three screens of the ideal L9 is 3K. Moreover, its pixel per inch is as high as 27 1PPI, and the overall intelligent cockpit experience is absolutely available in the industry. It can be seen that mainstream luxury brands are making efforts, and their scientific and technological strength is stronger than new forces. This is not cold knowledge.

LYRIQ sharp song

In addition, LYRIQ Riggs owns 19 speaker AKG stereo. Although the number of speakers is not as good as Weilai ES7(23 speakers) and Ideal L9(2 1 speaker), the name AKG audio has killed them. Although the new forces try their best to create a sense of luxury through some stacking means, the luxury car companies accumulated in the past 100 years are engraved with luxury genes in their bones, which can never be easily surpassed. For example, the above three cars all provide Napa leather seats, but LYRIQ Riggs is unique in that it adopts Yi Musi seat design and exquisite manufacturing technology, providing a high-grade comfort experience that Weilai ES7 and Ideal L9 can't match.

Returning to the essence of driving, the luxury brand is YYDS.

In the tug-of-war in the past few years, the new forces have become stronger and stronger, and relying on advanced scientific and technological concepts, the replacement of luxury brands has become increasingly fierce. The deep penetration of intelligent technology is turning cars into mobile terminals like mobile phones. The "refrigerator, color TV and big sofa" constantly emphasized by the new forces can really touch the excitement of consumers to a certain extent, so there are often voices that mainstream luxury brands are about to decline. But as long as we return to the essence of driving, it is too early to talk about handling performance, driving quality and subversion of new forces.

In terms of mechanical properties, LYRIQ Riggs have obvious advantages over Weilai ES7 and Ideal L9. This is due to LYRIQ Riggs' rare front and rear five-bar suspension of the same level and SFD adaptive damping control shock absorber. Compared with the other two models, LYRIQ Riggs has a slight advantage in hardware. This suspension structure can make Lyriq Sharp achieve a better balance between handling performance and comfort, such as being softer under continuous vibration road conditions and showing better rigid support under expressway road conditions.

The suspension structure is only the hardware foundation, and a good adjustment can really play the skill. Cadillac, with 120 years of experience in luxury car manufacturing and adjustment, got high marks in this competition. Excellent suspension structure and profound adjustment skills make LYRIQ Riggs have outstanding driving and handling texture. LYRIQ sharp songs are obviously more comfortable, more stable and more interesting than Weilai ES7 and Ideal L9 under different driving conditions such as linear acceleration and deceleration, steering and bumpy road conditions.

LYRIQ sharp song

Weilai ES7

Ideality L9

It is worth mentioning that LYRIQ Riggs also continues the common 50:50 body counterweight of Cadillac fuel vehicles, with higher handling limit. It is also equipped with Michelin self-sealing tires that Weilai ES7 and Ideal L9 don't have, and has been specially debugged for the performance requirements of LYRIQ Riggs, which also brings better mute performance than competing products at the same level, greatly increasing the luxurious and comfortable driving control.

It can be found that the stacking technique of new forces is also reflected in the driving control level, such as taking out a suspension structure with a weak foundation, but that's all. It is really not an opponent of mainstream luxury brands in adjustment skills.

Peace of mind, the new forces can stand the PK of the big factory.

Whether it is hundreds of thousands or hundreds of thousands of new energy vehicles, a key factor that can impress consumers is peace of mind. After all, with the rapid development of new energy vehicles, consumer pain points such as battery life anxiety, battery spontaneous combustion and difficult service guarantee still exist objectively. So what about LYRIQ Riggs, Weilai ES7 and Ideal L9 in terms of platforms and systems, which can bring peace of mind?

The first is the origin of the platform. The ideal L9 comes from the self-developed extended-range electric 2.0 platform, and Weilai ES7 comes from the second-generation technology platform of NT2. It is not difficult to see from the name of the second generation that these two cars are the representatives of comprehensive strength and advanced strength in their respective brands. Compared with the brand's first generation products, they are indeed optimized. However, these new power technology platforms, which lack experience accumulation and long-term consideration, are somewhat dwarfed by the whole market in terms of stability, security and compatibility. LYRIQ Riggs comes from Autodyne electric vehicle platform, which is a future-oriented all-round platform based on GM's more than 25 years of electrification experience and forward-looking technical advantages. It can be compatible with all batteries and battery solutions, and Autodyne can be well satisfied regardless of the iteration of industry trends. The advantages it brings to LYRIQ Riggs are safer, smarter and more performance. For example, improving the battery's ability to resist thermal runaway, real-time intelligent monitoring, nip in the bud, so as to better avoid spontaneous combustion accidents.

Aoteneng electric vehicle platform

Secondly, the strength of the system. In recent years, the new forces have brought vitality to the direct marketing model, and provided personalized services that were not available in the previous 4S model, attracting many early users. However, we will find that no matter how well the story is told, it is not as reliable as finding a shop quickly and getting professional service when there is something wrong with the car. At this point, LYRIQ sharp songs backed by the big factory system are undoubtedly more secure than Weilai ES7 and Ideal L9. Moreover, LYRIQ Riggs has a professional and mature localization development and verification system, which is more sensitive to user needs and market trends.

Cadillac IQ space

If the new energy products of new forces are made out of nothing, then the new energy products of mainstream luxury brands are born on the shoulders of giants, and the technological inheritance, technological accumulation and service evolution of brands for decades or even hundreds of years are at their feet, which is an indestructible system chain. So in contrast, LYRIQ Riggs can provide users with a higher quality, safer and more secure experience.

In the high-end new energy SUV market, LYRIQ Riggs, Weilai ES7 and Ideal L9 have attracted a lot of attention, and they are also strategic heavyweight products of the brand. For example, LYRIQ Riggs is the masterpiece of Cadillac electrification transformation, and the ideal L9 is Li's flagship SUV. It is also easy to choose among them. For consumers who like novelty, Weilai ES7 and Ideal L9 can satisfy their curiosity, and if we consider luxury, driving quality and peace of mind, LYRIQ Ruige can be said to be a complete victory. Back to the question of new forces challenging mainstream luxury brands, the former is indeed pressing hard, but it does not mean that the latter gives in. Mainstream luxury brands, including Cadillac, are fighting back with technical strength.

This article comes from the author of Yi Che Hao My Wheel, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.