Marketing means of foreign trade marketing

We need to conduct authorized email marketing based on database. Licensing email marketing, as the name implies, is licensing email. When sending products and other related information to its target, it has obtained the user's "permission" in advance. In foreign countries, licensing email marketing has made great progress and played an important role in obtaining buyer information, developing potential buyers and cultivating loyal customers. These users obtain relevant information from mail service providers on the premise of voluntary registration.

There are two basic factors in email marketing: the choice of potential users' email address resources and the content design of email marketing. How to get enough email addresses of potential users is the basis of starting email marketing. It is an effective solution to set up a mail collector on your own website platform. The email address of every buyer who makes an inquiry to you should be a member of your email list of potential buyers. The content design of email is directly related to the experience and knowledge of the actual operators engaged in the work, which determines whether the final audience regards each email as active contact rather than spam. Database marketing is an active marketing process, which realizes batch communication through the management of customer information. Database marketing can help you retain customers and improve customer loyalty. Some externally purchased databases may be the source of a large number of your customers. In addition to purchasing development data from outside, foreign trade enterprises should also establish their own databases, which is a long-term accumulation process.

The core of database marketing is to find useful information for you and make full use of it to help enterprises realize short-term profits and long-term benefits. However, foreign trade enterprises need to clearly understand that database marketing is only a marketing tool. If foreign trade enterprises want to expand their business and create enterprise value in the future, they must have a marketing system instead of just one means. It is the real way out for foreign trade enterprises to have a set of integrated marketing ideas for foreign trade and realize multi-channel customer development and overseas promotion. In the modern network marketing environment, enterprise blog can no longer be used as a channel to publish enterprise information, but a marketing blog is needed to become the public relations department of enterprises.

To successfully operate blog marketing, we must first make clear the purpose and concept. To put it simply, the creativity of a blog is to form a prototype of the blog in your mind before you set up a blog: who is the target audience of the blog, what content the blog mainly contains, which parts of the blog need to be updated daily, and establish the main keywords of the blog.

Blog marketing advocates "content is king". The survival of blog websites lies in the quality of content, and providing high-quality network resources is the foundation of blog websites. Whether it is a personal blog or a corporate blog, only by winning the top spot in content and attracting consumers can they maintain their attention. Paying attention to blogs for a long time will make them gradually form trust in blogs, and then identify with the subtle corporate culture information in blog content.

The ultimate goal of establishing a blog is to compete for the authoritative discourse power of enterprises in the industry through authoritative and rich blog content. Weibo marketing is a new online marketing method, because with the hot of Weibo, a related marketing method, namely Weibo marketing, was born. Micro-marketing takes Weibo as the marketing platform, and every listener (fan) is a potential marketing target. Every enterprise can register a Weibo in Sina, Netease, etc., and then update its Weibo to spread the information of enterprises and products to netizens, so as to establish a good corporate image and product image. The updated content can be communicated with you every day, or there are topics you are interested in, so as to achieve the purpose of marketing. This way is the new marketing in Weibo.

Compared with blog marketing, Weibo's marketing is short and pithy, and the content should be conveyed to fans within 140 words. In order to attract fans, a higher level of requirements have been made for the pertinence of the content. At present, the most widely used Weibo platforms are Sina Weibo and Tencent Weibo. Many foreign trade enterprises have established their own official Weibo, such as Alibaba, ECVV and global sources, and promoted their brands by establishing official Weibo. A set of marketing methods for foreign trade enterprises to establish a platform based on their own foreign trade marketing websites, integrate marketing channels according to the needs and habits of foreign buyers, and ensure that overseas buyers can accurately obtain product information of foreign trade enterprises through various channels.

With the enterprise marketing website as the core, it integrates traditional marketing, authorized mail marketing, B2B marketing, search engine marketing and classified catalogue. This is not a simple integration. Different industries and enterprises need to have a specific resource integration model, otherwise the effect will be greatly reduced.

Enterprises of different scales and foreign trade enterprises at different stages adopt different marketing models.

Mail marketing is the most widely used marketing method in foreign trade enterprises because of its low cost and simple operation.

For many foreign trade enterprises in the initial stage, the free B2B platform is also a good choice, which creates benefits at zero cost. However, the effect of B2B platform is becoming less and less ideal, and it is more and more difficult to obtain benefits from this channel.

Of course, if an enterprise has enough economic strength, it can become a paid member of this B2B platform, which can improve the effect relatively, but it is also limited.

For many large and medium-sized foreign trade enterprises, they are willing to invest some money in the exhibition, because the buyers at the exhibition are relatively concentrated, and face-to-face communication makes it easier for overseas buyers to trust foreign trade suppliers, but the cost of exhibition marketing is enough to deter many foreign trade enterprises.

With the development of Internet and global search engine, many foreign trade enterprises have realized the role of search engine in foreign trade marketing, which is a channel for foreign trade enterprises to get rich returns on orders with less investment.

Although many foreign trade enterprises have realized that it is not enough to promote the progress of foreign trade marketing only by purchasing databases, firstly, most databases provided by many authoritative organizations are expensive, and secondly, these databases are purchased from outside, that is to say, customers in these databases do not actively want to know product information, and using such databases can easily cause overseas buyers' dissatisfaction with domestic suppliers. To promote database marketing correctly, it is necessary to establish a database system belonging to the enterprise itself.

How to establish foreign trade enterprises' own database system is to use integrated marketing, which is to help foreign trade enterprises establish a platform with their own marketing sites as the core, and cooperate with any marketing channels that enterprises can use as mentioned above. In this process, they can help foreign trade enterprises to establish their own marketing database, which is a long-term but very necessary process.

Finally, blog marketing, many foreign trade enterprises have not realized the role of blog marketing in foreign trade marketing, and think that blog is only a channel for individuals to express their emotions on the Internet. In fact, enterprises can help suppliers develop customers by setting up their own blogs.