How to do store management and how to improve performance?

You are actually asking two questions, one is store management, and the other is performance improvement! Seemingly two independent issues are actually closely related! To improve store performance, we must first do a good job in management, including personnel management, event management, commodity management, service management and process management. Moreover, the management of stores should also be divided into main management and sub-management. Among them, the main management is the rigid management of the image, goods, personnel and environment of stores, the basic guarantee and hard power option for stores, and the "timely help" level for customers. Item management is to manage the service, process, atmosphere and value-added projects of the store, which is the sublimation channel and soft power option of the store and the icing on the cake for customers.

The above is about the cognitive level of store management and performance improvement. Next, let's discuss some basic parts of the operational level.

About the customer (member) management of storefront, the sales design of goods (services), the management and application of business circle, etc. We can briefly talk about meaning and application. Needless to say, customers and members are the basis of all work in the store! Therefore, only by managing the future of customer members and understanding the needs of customer members can we be targeted and avoid futility. For external customers, design the sales theme, scene, connection, customer experience and value system of goods and services; From the perspective of internal management, goods and services are set and planned according to the classification principle of "image goods, quality goods, competitive goods and profitable goods". The management and application of business circle is to let yourself know what kind of business environment stores are competing in, what competitors are playing, which tigers and wolves are still stirring, which duplicitous guys are still paving the way, and even the consumption changes and customer growth in business circle should be paid attention to and discussed from a long-term perspective! And how difficult is the competitiveness of the master Michael? Porter's "five-force competition model" must be of great benefit to store management and performance improvement!