Agricultural products New Year’s goods event plan

Activity Plan for the New Year’s Fair of Agricultural Products

In order to ensure that the activities are carried out in an orderly manner, it is often necessary to formulate an excellent activity plan in advance. The activity plan is a detailed description of each activity to be carried out. Detailed analysis of each step and a written plan developed after research. So how should we develop an activity plan? The following is the activity plan for the New Year’s Fair of Agricultural Products that I have put together for everyone’s reference. I hope it can help friends in need.

Agricultural products New Year goods gathering activity plan 1

1. Purpose of the exhibition:

Inherit the traditional Chinese New Year customs and culture, and stimulate the Spring Festival economic consumption.

Improve the environment and quality for citizens to purchase New Year goods and meet their one-stop shopping needs. Focus on displaying famous and high-quality products from all over the country to promote corporate products and brands.

Enrich the life content of the communities around Xindi City and bring convenience to residents.

Lay the foundation for property sales and investment promotion in Xindicheng and gather popularity.

2. Exhibition time:

To be determined

Exhibition location: Huamao 1958 Plaza

3. Exhibition theme:

20xx Xindicheng New Year Goods Taobao Food Festival

4. Organization:

Organizer: Xindicheng

Organizer: Anhui Shinhwa Advertising Media Co., Ltd.

5. Exhibition content:

Merchants at each booth will promote new year products. The organizing committee organized activities such as on-site Spring Festival couplets writing, a thousand-yuan gift pack lottery, the God of Wealth giving out red envelopes, and glutinous rice dumpling tasting for the New Year.

6. Exhibition Scope

1. Beverages: various wines, white wine, rice wine, fruit wine, health drinks, fruit juice drinks, lactic acid bacteria drinks; tea, etc.;

< p> 2. Food: various famous and high-quality new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, dried fruits and roasted seeds and nuts, local specialties Products, agricultural products, etc.;

3. Daily necessities: household appliances, kitchen and bathroom ware, jewelry, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers, festival supplies, kitchenware , smart toys, etc.;

4. Gifts: various gift boxes, flower pots, paper-cut calligraphy and paintings, strange stones and jade, etc.;

5. Clothing: bedding, clothing, shoes Hats, etc.;

6. Specialty products: Wuxi specialty sauce ribs, oily gluten, steamed buns, vegetarian cakes, Huishan clay figurines;

7. Imported goods: from all over the world Specialty foods, etc.;

7. Activity format

1. Thousand-yuan gift pack lottery: Customers who purchase over 50 yuan can receive a lottery ticket from the merchant for free. One raffle ticket is valid for one raffle entry. If you buy over 100 yuan, you will get two raffle tickets, and so on, the more you buy, the more you get.

2. Free Spring Festival couplets: Invite calligraphers from the Calligraphers Association to write Spring Festival couplets on site and give away Spring Festival couplets. Free gift for purchases over xx yuan.

3. The God of Wealth gives out red envelopes: The first two hundred customers who come to the New Year Exhibition every day can receive a free red envelope. Note: Each person is limited to one red envelope. The red envelope may contain a blessing character, a couplet, one yuan, or a greeting card.

4. You shop and I pay: The organizer will randomly find a customer who is paying. As long as the customer answers a simple question about this New Year's Festival within 30 seconds, he will be free of charge. .

5. Large-scale group buying: Make a catalog of new year goods and send it directly to units and enterprises to promote group buying while promoting products.

6. Cultural performances: lion dance, guzheng performance, pipa performance, and singing of representative songs of the Spring Festival.

7. Window grill cutting: On-site teaching of window grill cutting skills.

8. Free tasting of glutinous rice balls, spring rolls and other special New Year snacks.

8. Publicity Plan

This New Year Shopping Festival will focus on pre-publicity and hype, linking media resources in the city, and maximizing the attraction of potential consumers around Xindicheng and even the whole city. .

Publicity methods: event advertising, dynamic reports, and topic hype.

1. Internet: Post on major forum websites to expand publicity.

2. Print media: You can place advertisements in Anqing Evening News, Xin'an Evening News, Anqing Radio and Television News or place a large number of DM single pages

3. Car carriers: buses, taxis Advertising information

4. Community poster posting: Tailor-made promotional posters will be set up for this New Year Shopping Festival to increase market attention and accumulate popularity for this New Year Shopping Festival.

5. Glider Agricultural Products New Year Sale Activity Plan 2

1. Activity Theme

This event mainly relies on the official event hosted by "Shi Bing on the Cloud" platform.

Combined with the offline service platform advantages of "Shi Bing E-Commerce Company Service Center" and the network popularity of "Guizhou E-commerce Cloud", "Taobao", "Jingdong.com", etc.

***Together we will create an online and offline promotion event with the theme of "delivering New Year's goods to the countryside, quality guaranteed". The activities mainly focus on on-site physical exhibitions and online product purchases.

Slogan: "New Year's goods are sent to the countryside, and the quality is guaranteed; specialties are sold in the city, and we are here to help." You can choose all the special things, and famous mountains and holy waters will accompany you!

2. Objectives of the event

1. Focus on promoting the "Cloud Shibing" platform and implant the initial brand impression into the minds of the public.

2. Increase the number of followers, registrations and purchases.

3. Effectively attract on-site merchants and potential merchants to join e-commerce. (Merchant can sign a contract of intention with the e-commerce company on-site)

4. On-site motivation will encourage people to get used to using the platform. (Such as scanning WeChat to follow, giving bookmark-like brochures, and on-site staff carefully guiding operations)

5. Use this event to re-establish the functionality of the "Cloud Shibing" brand.

3. Activities objects

New Year goods consumer groups in towns and villages in Shibing County; product dealers in Shibing County;

4. Event time

December 12, 20xx to January 12, 20xx (a month-long cycle of promotion and promotion in various towns and villages)

5. Activity location

Services in various towns and villages in Shibing County Station

6. Setting up the event content display area:

1. Display of New Year merchandise and local specialties;

Plan a product display area during the event to display Peripheral products from the organizer and other franchisees. (This activity is mainly implemented by Guizhou Yuntai Business Co., Ltd. to assist various towns and villages)

2. E-commerce purchasing experience; set up an e-commerce area with an eye-catching location, mainly distributing e-commerce brochures to people coming and going. . Guide consumers to register and purchase, and register merchants who need to join. Content design:

3. The concept of e-commerce New Year goods is relatively new, so offline activities are mainly guided. Design a mall operation process card (with bookmarks as the pattern), design an online event flyer, and distribute it together with the process card.

4. Design an investment plan for on-site investment promotion. Set up and fill out the franchisee cooperation intention form and leave relevant information for later contact. (Conditions permit, merchants can be granted preferential policies for joining: if merchants introduce other merchants to join, they can enjoy priority service objects, etc.)

5. For e-commerce training students and merchants, certain discounts can be given to activities on the day .

7. Promotion of the event

(1) Promotion time

The event will be carried out from December 12, 20xx to January 12, 20xx

(2) Publicity methods:

1. Shi Bing News Broadcast

2. Mass messaging, (mobile phone text messages, WeChat)

3. Interaction Forum (other online platforms)

4. Leaflet (print the content on the leaflet)

(3) Promotional content:

1. Time , location, contact information and event content.

2. Discount objects and discount content.

3. Information from mainstream franchise merchants.

8. On-site layout

1. Several 3x6 advertising tents (depending on the number of specific merchants)

2. There are 2 computers in the exhibition area (within the scope of capabilities) The more the merrier), network cable, and three power sockets.

3. 4 on-site tables, 10 chairs and tablecloths.

4. Promotional posters on display stands, background spray painting, and on-site banners. Plan 3 for the New Year’s Sale of Agricultural Products

February is the transition between the old and new years of the lunar calendar year, and is also the peak of sales. At this time, food, fresh meat, dry goods, aquatic products, cooked food and non-food items are all sold at once. Many related products such as home furnishings and cleaning products will enter the hot-selling season; this event is planned from February 9th to February 18th, and the period includes "Little New Year (2.11), Valentine's Day (2.14), and New Year's Eve (2.17) , New Year's Day (2.18)" are the four traditional major nodes. Product display, daily promotions, news planning and store-wide promotions should be reasonably planned according to the consumption habits of different nodes.

Theme: Welcoming the Spring in the Year of the Tiger, auspicious and prosperous New Year Expo special planning

Date: February 9 to February 18

< p> One of the theme promotion plans

Theme: Happy giving of wealth in the Year of the Tiger

Activity time: February 10th to February 14th

Activity content : During the event, customers who make one-time purchases of a certain amount in this supermarket will receive super-valuable gifts with a single cashier slip of the day!

Free 1 auspicious Spring Festival couplet or 1 box of fresh eggs when spending RMB 48 or more;

Receive a bottle of 2.5L drink when spending RMB 88 or more

Free tangerines when spending RMB 128 or more 1 gift box

Warm reminder - a single full cashier slip can only receive one gift; customers who participate in this event will no longer participate in other promotions in our store during the same period.

Theme Promotion Plan 2

Theme: Love for Valentine’s Day, True Love for a Long Time

Event Time: February 14th

Event Content: On the day of the event, couples who shop in this supermarket (regardless of the amount) will receive a "True Love Rose". 999 roses will be given away. May lovers eventually get married! (Limited number of roses, while supplies last)

Theme promotion plan three

Theme: A good start to the new year, everyone has fun

Event time: February 18 Event content: On the day of the event, customers who make a one-time purchase of 68 yuan in this supermarket will receive a "Happy Opening" red envelope. Red envelope prizes include 1 yuan, 2 yuan, 5 yuan, 100 yuan or other gifts, guaranteed to be 100% winning.

Warm reminder - only one red envelope can be given for a single full cash register.

DM Newsletter Planning P Cover - Theme: Good Luck and Wealth for the New Year + 3 Gift Boxes;

Theme: Prosperous New Year, Reciprocity of Gifts

Liquor Gift box, red wine gift box, health wine gift box, gift package, boxed biscuits, 30-piece mixed gift box

Theme: New Year is more prosperous, health is better

Health product gift box, Tea gift box, honey gift box, 15 items of prepared food

Theme: Casual and delicious Chinese New Year + enchanting Valentine’s Day

Casual packaged food (biscuits, puffed, wafers, preserves) , cooked food) 12 single items

Chocolate, coffee, jelly, single red wine, fruit wine 6 single items

Theme: Celebrate the Chinese New Year with leisure and deliciousness

Casual packaging, bulk New Year food (melon seeds, peanuts, pistachios, fruit pulp, candies, jelly) 30 pieces

Theme: New Year, more care

Personal cleaning care Supplies (including sanitary napkins) 15 pieces per item

Theme: Refreshing New World

Household cleaning and care products and paper products (excluding sanitary napkins) 16 items per item

< p> 　　　　　　　　　　　　　　　　　　　　　　　　　　　ifies 12 pieces of needle cotton, shoes, and clothing ?￠??? 15 single items

Theme: Family Reunion

15 single items of milk, carbonated juice, juice, single liquor, hall beer, barreled liquor, and sweet wine

Theme: Family Reunion

9 single items of cooking oil, sauces, noodles, and dry food; 6 single items of shabu-shabu slices, seafood balls, quick-frozen, and ham

Theme: A happy family reunion

12 pieces of waxed products, dry goods, fresh gift boxes, and refrigerated dairy products

Theme: A happy family reunion

12 single items of fresh meat, freshwater seafood, poultry eggs, rice, and fruits

3 single items of cooked food (various stews, hot pots)

Special requirements:

①The layout corresponding to different subtitles should be distinguished by different background colors!

②P5 and P13. Each P has planned two relatively independent but related sections, such as a special section for snacks and Valentine’s Day gifts, and a special section for hot pot seasonings and condiments. Please list each brand The layout is based on series, and each product series is distinguished by a color block. For series of products with purchase and gift activities, the activity content is placed in a prominent position next to the title of the series.

③Concise details of the three themed promotions are shown on the back cover.

Promotional strategic planning: 1 piece of giant inkjet printing: reflecting 3 theme promotion activities.

There are 38 double-sided photo KT boards hanging in the main aisle: "Year of the Tiger, Happy New Year Expo".

1 single-sided photo KT board at the door: "Year of the Tiger, New Year's Eve Expo".

2 pieces of door pillars with inkjet printing package: "Year of the Tiger, New Year's Eve Expo".

2 pieces of window spray painting: "Year of the Tiger New Year Expo", the specific content of 3 theme activities.

Stacking cloth: 1F and 2F main channel express commodity stacking.

The special area is decorated with medium-sized gold-threaded red lanterns + three-dimensional pull flowers with the word "Fu" + piles + wrapping pillars: "New Year's Eve in the Year of the Tiger."

Plan 4 for the New Year’s Fair of Agricultural Products

1. Purpose of the event

The Spring Festival is the most lively and solemn festival among my country’s traditional festivals. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of going shopping. Seek pleasure and happiness while strolling on the streets, and welcome the arrival of the new year while shopping. Today, when our county is vigorously developing e-commerce, we must make full use of this traditional festival to create an online shopping festival, gradually change people's consumption concepts, promote the development of e-commerce and increase farmers' income. With the theme of "developing e-commerce and prospering the local economy", this New Year's Goods Festival aims to provide the people of Zhuanglang and even the whole country with a county-wide online shopping platform that integrates procurement, entertainment and consumption through the exhibition and sales format of the "New Year's Goods Festival" , and at the same time build an online trading platform for the majority of agricultural specialty product enterprises, dealers and consumers to promote the two-way circulation of "online goods going to the countryside and agricultural goods to the city", and encourage township and village e-commerce service stations and points to play their role, Accelerate the transformation of local business marketing models and lay the foundation for the creation of the "Zhuanglang Model" suitable for the development of e-commerce in poor areas, so that people can truly experience the impact of the Internet economy, and merchants can truly feel that the era of e-commerce has arrived. , now it is not a question of whether to do it or not, but a question of how to do it better.

2. Activity time and carrier

1. Time: January 18, 20xx - February 23, 20xx

2. Carrier: Zhuang Lang LifeBao "Shengla Mall"

3. Event organization and requirements

1. Hold a kick-off meeting: Zhuanglang is initially scheduled to be held at the New Space E-commerce Training Center on January 18 The first e-commerce "Welcome the New Year and Send New Year's Goods" event kick-off meeting.

2. The county e-commerce service center is responsible for organizing the heads of e-commerce service stations in each township and the heads of logistics and express companies to participate.

3. Township service stations are responsible for organizing village-level service points to actively carry out this activity, put goods on shelves and sell them, so that the transaction volume of village-level service points on the Zhuanglang e-commerce platform reaches a certain amount.

4. The logistics and express company is responsible for the express delivery service of this event. It is necessary to ensure the circulation of goods according to the order address of the platform quickly, with high quality and efficiency. Delivery within 1.5 kilometers in the same city is free, and delivery beyond 1.5 kilometers is based on domestic standards at the best price.

5. Zhuanglang New Spacetime E-commerce Company is responsible for organizing various online sales companies and merchants participating in this event. The products provided by each enterprise and merchant must be registered according to quantity and price. Each enterprise and merchant must issue written quality assurance letters for the products provided, and actively do a good job in after-sales work for the products.

4. Objects of the event

Residents within Zhuanglang County, people from outside Zhuanglang and people who are concerned about the economic development of Zhuanglang.

5. Activity theme

Develop e-commerce and prosper local economy

6. Promotional slogan

1. When buying New Year goods, go to Zhuanglang Life Treasure;

2. Where to find this year’s New Year’s goods, Life’s Treasure has them all;

3. Where to find this year’s New Year’s goods, they are all available online and offline;

4. E-commerce is really convenient, and New Year’s goods are delivered to your home;

5. Cheap and good-quality New Year’s goods are available, and life treasures are available for sale within a limited time

6. New channels for farmers to increase their income, agricultural goods are brought to the city for living Treasures

7. There are everything in supermarkets and shopping malls, but convenience is still a daily treasure

8. No more carrying big and small bags, and the annual goods flow into the house

9. Don’t worry when you are away from home, place an order online to send your homesickness

10. This year’s Chinese New Year is different, just because of the New Year Festival

7. Activity content

1. Coupon: 10 yuan off for purchases over 100 yuan in Sangla Mall (coupons can only be used in the same way as for the full discount event)

2. Full discount: 7 yuan off for purchases over 50 yuan; 7 yuan off for purchases over 99 11 yuan off for purchases over 139 yuan; 20 yuan off for purchases over 139 yuan (the discounts are all allocated from the lowest price provided by the manufacturer, and are limited to registered users of the LifeBao platform and those following WeChat)

3. Limited time sale: organize various Participating merchants actively carry out special discount and limited-time sales activities based on the nature and classification of products. (Limited to registered users of Shengshengbao platform and users following WeChat)

4. New Year’s gift package: It is based on a combination of products provided by merchants in the county.

5. New Year’s gift coupons: New Year’s gift certificates are issued to other enterprises and can be used on the Shengshengbao platform through the gift certificate code.

6. Free red envelopes for purchases of more than 50 yuan at one time: 5 yuan red envelopes and small gifts (offline users)

7. Flagship stores and e-commerce service points Intra-city delivery: Flagship stores and e-commerce service points support intra-city delivery. Online orders and door-to-door pickup are free of logistics. Delivery within 1.5 kilometers is free, and delivery fees beyond 1.5 kilometers start at 10 yuan

8. Delivery of New Year's goods: If Zhuang Lang borrows an out-of-towner or Zhuang Lang's friend from other places and places an order of over 500 yuan through the platform, the platform or merchant can help them deliver New Year's goods to their home. The shipping fee will be based on the county's logistics rules.

9. Sell New Year’s goods and send Spring Festival couplets.

It can be combined with the cultural "Three Going to the Countryside"

8. Event promotion

1. WeChat Moments: a. The New World Customer Service Department is responsible for the promotion of WeChat Moments; b. Public accounts Marketing and promotion; c. Participating merchants (enterprises) actively participate

(Forwarding in Moments, posting on major forums in Pingliang City, Baidu Tieba, Weibo)

2. Distribute leaflets: a. Part-time jobs can be recruited (the number of part-time workers is about 6 people per day). Local push: Recruitment of part-time jobs is 65 yuan/day, and contact information should be left. 2 x display racks, 2 tables, and 1,000 small gifts. , the date starts on January 25th and ends on January 31st and 6th.

3. Online promotion of Shenglibao; the production department is responsible for: a. Product beautification; b. Production of banner ads; c. Inspection and testing of the order process

4. Media Advertising: County TV stations and other county media.

5. Promotional videos: mobile phone videos, website promotional videos.

6. Publicity: Give away New Year’s goods to lonely elderly people and cleaning workers.

8. Event preparation

Production Department:

1. Event materials: event theme posters, DM orders, banners, in-store theme materials, couplets, mascots , from the date of product photography and plan establishment, the design should be completed before January 20;

2. Improvement of merchants and online stores of each service point, creation of event theme atmosphere, advertising theme design, product art, and settings Coupon design will be completed before January 22 from the date the plan is established.

Department of Commerce: a. From the date the plan is established; b. Collect the required products before January 20th

Operations Department: a. From the date the plan is established; b. Implement inventory warehouse and warehouse management; c. Establishment and construction of event venues

Customer service department: a. Statistics of daily orders; b. Statistics of number of registered users; c. Entry of event product portfolio

Vehicle use: New Spacetime and related enterprises and merchants

9. Activity cost

The initial estimate is about 100,000 yuan, and it is planned to be funded by each merchant, with the support of the County Commerce Bureau part.

10. New Year’s goods:

Provided by merchants, registered

11. Social benefits

Our county has been identified for 15 years As a national comprehensive demonstration county for the introduction of e-commerce into rural areas, offline experience stores have been built at county, township and village service outlets. However, the actual situation is that only a small number of outlets and individuals sell through national third-party platforms such as Taobao and Weidian. The social effects of county agricultural products or domestic brand products on county economic development, stimulating consumption and helping farmers increase their income are not very obvious, and the offline experience is like a tree without roots. In order to create an atmosphere for the development of e-commerce in the county, activate the enthusiasm of merchants and enterprises in the county to participate in the online economy, accelerate the transformation of local business marketing models, promote the further development of e-commerce, and create a "Zhuanglang Model" suitable for the development of e-commerce in poor areas "Laying the foundation, and this year the country will also hold its first online "New Year's Goods Festival", we can take advantage of this opportunity, follow the trend, and hold a vigorous "New Year's Goods Festival" within the region, so that the people can truly experience the impact of the Internet economy, and let Merchants can truly feel that the era of e-commerce has arrived. Now it is not a question of whether to do something or not, but a question of how to do it better.