Traditional Culture Encyclopedia - Traditional stories - Why traditional marketing is unfair competition?
Why traditional marketing is unfair competition?
Traditional marketing is one-way and mandatory to promote products to consumers, leaving a strong impression on consumers, thus affecting the buying behavior of influencers. The most classic is Shi Yuzhu's melatonin. Through the constant bombing of CCTV advertisements, we left an impression on the younger generation: give melatonin as a gift! In traditional marketing, the way to get customers can only be through traditional media, but not directly facing customers. The traditional media itself is a media that collects money to work. When you need it, he helps you promote it quickly. then what And then it was gone. If you want to continue exposure, you can only continue to invest money in traditional media, just like a drug addict. You want to stay excited, then keep buying drugs! As soon as the medicine stops, you will have a problem immediately. Traditional marketing adopts a multi-level model for sales, and there are several agents between consumers and producers. This not only affects the integrity of information transmission (funnel-shaped tradition), but also affects the price positioning of goods. The cost of a product is 10 yuan, which may reach 30-40 yuan in the hands of consumers, and a large part of the profits are obtained by middlemen.
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