How to write the activity investment proposal?

Question 1: What are the contents of the investment proposal? It is best to have a complete template ~ planning book template

The first part is the preface.

Description of the purpose and objectives of the plan

The second part is market investigation and analysis.

I. Investigation and Analysis of Industry Trends

1. industry saturation

2. Industry development prospects

3. The impact of national policies

4. Industry technology and related technology development

5. Social environment

6. Other factors

2. Enterprise internal research and analysis

1. Financial status, financial expenditure structure

2 enterprise production capacity, product quality and production level

3. The ability and treatment of employees, the company's incentive, assessment and training for employees (employee survey)

4. Investigation on the planning, sales and execution ability of enterprises (employees' opinions)

5. Product category research: positioning, packaging, price, market target audience, competitive advantage (employee opinion)

Three. Investigation and analysis of potential entrants

1. Industry entry costs/barriers.

2. Industry exit cost.

3. The threat to this enterprise after entry.

4. Threats to competitors.

4. Investigation and analysis of existing competitors.

1. Financial status, financial expenditure structure.

2 enterprise production capacity, product quality and aquatic product output.

3. The ability and treatment of employees, as well as the company's incentive, assessment and training for employees (employee survey).

4. Investigation on the planning, sales and execution ability of enterprises (employees' opinions).

5. Product category research: positioning, packaging, price, market target audience and competitive advantage (employee-customer opinion).

Investigation and analysis of verb (verb's abbreviation) alternatives.

1. Alternative technology.

2. Consumer recognition.

3. Development trend.

Investigation and analysis of complementary products of intransitive verbs.

1. Are there complementary products?

2. The price of complementary products.

3. Requirements of complementary products for products.

4. The development trend of complementary products and their new requirements in the future.

Seven. Investigation and analysis of raw material suppliers.

1. Alternative supplier.

2. Whether there are substitutes for raw materials.

3. The bargaining power of suppliers.

4. How much we depend on it.

5. Supplier's supply capacity.

Eight. Investigation and analysis of middlemen.

1. The nature of middlemen: dealers, dealers, agents (exclusive, general agent ...)

2. The degree of dependence (concern) of middlemen on our products (relative value). The proportion of our products to his capital, the proportion of his profits …

3. Middlemen's support for our products (absolute value): distribution ability, financial strength, manpower …

9. Consumer research and analysis.

1. consumer background research: income, education, age, gender, family composition, race, work …

2. Consumers' cognition and attitude towards products and competing products: quality, value, packaging, model, brand reputation, brand image and their cognitive differences.

3. Consumer's usage: purchase motivation, purchase amount, when to use it, how to use it, etc.

4. buy a role.

5. Consumers' evaluation of existing marketing activities. Acceptance of advertisements, understanding of business promotion, etc.

The third part is the formulation of enterprise strategy and product strategy.

I. Formulation of corporate strategy

2. Product strategy formulation. (Provide principles or standards)

1. product.

Item 1): market positioning, target audience. (Exclusive items against competing products)

2) Packaging: the display is obviously convenient, which is in line with the product positioning and price.

2. price.

1) conforms to the enterprise strategy? (Long-term products/short-term investments)

2) Conform to product positioning?

① Profit orientation/market share orientation

② Different pricing strategies are adopted according to different product market positioning.

(3) maintain a low-profit or even no-profit product, and imitate the main competitors in various market performances (such as packaging, publicity, complaints, etc.). ) to destroy its market and image.

3. Channels.

1) general access. Dealer selection, management control, rebate, etc.

2) Tetong. Because of the different functions and prices of products, we can choose those special channels so that its target customers can easily obtain products.

3) New terminal development team.

4) Direct selling team. For some special cases, such as the loss of dealers, the direct sales team temporarily makes up for the market gap.

5) Customer database management. Customer information accumulated in the early marketing of industrial agents and terminals developed by dealers themselves, these terminal information ... >>

Question 2: How to write the specific project of investment promotion planning? We have many investment plans and operations that can help you.

Question 3: How to write the investment plan? Go to Baidu Library to see other people's investment plans. I can't get in touch. My parents can go to work by themselves. If you enter an investment proposal, a lot will pop up. Just write in someone else's format.

Question 4: How to write the investment plan? I. general introduction 2. Business analysis. Target direction four. Strategic Policy V. Action Plan VI. Organizational rule seven. Preparation before implementation. Management and control, revision 9. Summary 1. General Introduction In order to achieve the opening goal on time and accurately, fully cooperate with the investment promotion work, and control all the work in an orderly manner, the business plan for opening this store is specially formulated. In the plan, all the contents that need to be understood, prepared and divided before opening a store have been carefully divided and explained, which is an essential tool for opening a store. 1. Analysis Through the analysis of internal and external strengths and weaknesses, competition, threats and business opportunities faced by the project, targeted implementation strategies are formulated to achieve the set goals. 2. It aims to build the largest American shopping center in Northeast China and provide shopping, leisure, catering and entertainment places for consumers in Shenyang and other places. According to the overall planning of the group, it will open its business on time in the third quarter of 2007, and on the basis of ensuring the brand quality, it will achieve the rental target of 70 million yuan and the rental rate of over 90% in the first year. 3. Strategy In order to achieve the goal better, we should implement the preferential strategy of opening a store and design a targeted promotion strategy with it. 4. Action According to the opening time, formulate an action plan for specific work such as investment negotiation, marketing, design and decoration. 5. Before the organization launches the investment promotion work in an all-round way, divide the internal organizational structure and rent target, do a good job in the investment promotion operation process, and subdivide and estimate the expenses incurred by investment promotion. 6. To implement a complete plan, it is necessary to achieve accurate understanding and implementation through good communication and cooperation. First of all, through communication, we can reach a * * * understanding between departments and personnel on objectives, strategic plans and action plans. Secondly, it is necessary to make full preparations to ensure that all elements of people, money and materials are in place before launching comprehensive investment promotion, including investment promotion tools, investment promotion materials, investment promotion fees, investment promotion personnel and personnel training. 7. Modify the time point of control and archive all relevant information in the process.

Question 5: How to write the investment proposal for home building materials activities? Project analysis:

The launch of OOOOOOOO building materials and home furnishing comprehensive market project has provided a comprehensive, large-scale, professional, unified and standardized market management standard for the overall market in OO central area, realized the centralized management of building materials commodities, ensured the diversified quality, centralized commodities, warehousing, logistics and distribution services, formed a regional building materials commodity logistics terminal with integrated management pattern, met the social needs of the overall market and diversified choices of customers, and created more business opportunities and improvements for merchants and customers.

Advantages and disadvantages analysis of this project:

S project advantages w project disadvantages

O project opportunity t project threat

Target market positioning

(1) Project market positioning: the largest comprehensive wholesale and retail market for building materials in OO urban area.

(II) Target market positioning of this project:

For the crowd:

1, OO urban investment and business customers.

2. Foreign merchants who come to OO to operate building materials.

3. Local building materials processing business owners.

(III) Product feature positioning of this project:

* * * Supported return on investment projects are mainly new landmarks representing the image of OO, with excellent property management, security, comprehensive advertising promotion and unified market promotion.

(IV) Target price positioning of this project:

This project has been widely publicized and positioned.

Investment promotion strategy and consumer target promotion strategy

Six, dealer analysis

1. The most direct issues to be considered in the allocation are: whether there is money to be earned in the new market environment and whether the capital turnover is effective.

2. Dealers hope to have a centralized and professional sales circle, form a strong competitive sales force, and drive the market to mature. And through strong radiation, gather popularity and crowds to promote their own products and maximize market profits.

3. Dealers hope to know the strength and market value of developers in the project market through more channels, and hope to obtain an ideal property location and expand the market space.

4. Dealers always hope to have different degrees of preferential price policies and policies of returning (exempting) ancestors to attract them to settle in.

5. The dealer understands the project. The dealer hopes to get the confidence support from * * * and property development to reduce the risk of lease purchase, and looks forward to a series of guarantees such as strong marketing strategy guidance, advertising support, sales policy and financial guarantee.

General rules of project promotion strategy

A large number of meticulous market hype and professional marketing activities planning have aroused dealers' concern and interest in buying property leasing. Strong social propaganda and public opinion will inevitably affect the mind and judgment of dealers and promote the success of market investment.

OOOO, OOOO city, OOOO, OOOO, the first batch, oooo, the purpose of establishing corporate brand image is to launch a property brand image and strength verification of oooo building materials comprehensive market that dealers yearn for.

promotion policy

(1), scope of investment commodities of the project-

Building interior and exterior decoration materials, ceramics, sanitary ware, household kitchenware, hardware and electrical appliances, accessories, consumables, paint, stone, suspended ceiling floor, wallpaper carpet, stair wrought iron; Furniture, integral cupboard, door and window cupboard, household appliances.

(2) The investment object of the project-

Manufacturing enterprises of building decoration materials inside and outside the province

Private and individual enterprises such as building decoration materials dealers, agents, franchisees and franchisees.

Customers inside and outside the city who are interested in investing in opening a shop.

3. Export and guarantee of the project concept-eliminating the cognitive barriers of dealers.

Project marketing concept: located in the huge building materials market in OOCLD (urban life center) area, with its core geographical location, it strongly radiates the whole OO; Adjacent to OO Avenue and Hongfu Road, it is an important export port leading to the major building materials commodity distribution centers in the province.

(1), with the most advanced domestic market-oriented warehousing and logistics, a central market for wholesale and retail operations, and an international commercial city.

(2) Monopolistic standardized market sales model and standard system of property management, introducing modern management means of property management.

(3) Brand-new consumption concepts and consumption patterns cater to and lead the consumption psychology and behavior of the market, advocate brand-new consumption concepts, and become an economic culture and consumption fashion.

4, project investment-the confidence guarantee of dealers.

(1) and OOOOOO are key projects and image projects in OO, and they are new landmarks of OO. OOOO has perfect supporting facilities and living facilities.

(2) The market-oriented operation of the project is rent-free ... >>

Question 6: How to write the advertising space investment plan? Write down the advantages of your advertising space, such as: 1, and the media * * * extends in all directions regardless of the east-west direction or the north-south direction, with a large audience and strong influence on information dissemination. The traffic is very convenient, and there are dozens of parking spaces and shopping centers around. Hundreds of thousands of tourists come and go every day; 3, located in the * * commercial artery, contains unlimited business opportunities! There are dozens of high-grade office buildings, more than 30 bus lines, 10 entertainment centers, dozens of well-known hotels, more than 20 bank insurance companies, and 100 retail stores.

Is it to promote your own business and improve brand value?

Or beat competitors in the market competition?

Or occupy the market and increase market share?

Question 7: 1 How to write the investment promotion copy of industry trends?

2 brand introduction

3 Project introduction

4 contact information

Question 8: How to write a business plan? I. General introduction

Second, business analysis.

Third, the target direction.

Fourth, the strategic policy.

Verb (abbreviation for verb) action plan

VI. Organizational rules

Seven. Preparation before implementation

Eight, control correction

Nine. abstract

I. General introduction

In order to achieve the opening goal on time and accurately, fully cooperate with the investment promotion work, and control all the work in an orderly manner, this investment promotion operation plan is specially formulated. In the plan, all the contents that need to be understood, prepared and divided before opening a store have been carefully divided and explained, which is an essential tool for opening a store.

1. Analysis

Through the analysis of the internal and external strengths and weaknesses, the competition, threats and business opportunities faced by the project, the targeted implementation strategies are formulated to achieve the established goals.

2. Objectives

To build the largest American shopping center in Northeast China, providing shopping, leisure, dining and entertainment places for consumers in Shenyang and other places.

According to the overall planning of the group, it will open its business on time in the third quarter of 2007, and on the basis of ensuring the brand quality, it will achieve the rental target of 70 million yuan and the rental rate of over 90% in the first year.

3. Strategy

In order to achieve the goal better, we should implement the preferential strategy of opening stores, cooperate with investment promotion and design targeted promotion strategies.

action

According to the opening time, formulate action plans for specific work such as investment negotiation, marketing, design and decoration.

organization

Before launching the investment promotion work in an all-round way, divide the internal organizational structure and rent target, do a good job in the operation process of investment promotion and subdivide and estimate the expenses incurred by investment promotion.

Step 6 perform

A complete plan should be accurately understood and implemented through good communication and cooperation. First of all, through communication, we can reach a * * * understanding between departments and personnel on objectives, strategic plans and action plans. Secondly, it is necessary to make full preparations to ensure that all elements of people, money and materials are in place before launching comprehensive investment promotion, including investment promotion tools, investment promotion materials, investment promotion fees, investment promotion personnel and personnel training.

Step 7 control

The whole time point is corrected, and all relevant information in the process is archived and managed.

Question 9: How to write the project investment plan? Due to the different location and ownership conditions of the park, there are various projects to be planned, but the planning of investment projects in the park can grasp some principles and commonalities:

1. Investment projects are carefully selected and constructed by the park according to its own industry and location conditions to attract enterprises and investment. The planning scheme must first be based on the local economic conditions, development direction and related policies, so as to have a foothold.

2. The ultimate goal of investment promotion project is to meet the needs of merchants. In addition to local economic conditions, packaging and planning must also be carried out from the perspective of merchants, with emphasis on return on investment and soft environment of the park.

3. Planning, planning, since it is a project planning, there must be something unexpected or novel for park leaders and businesses. This is innovation and creation. On the premise of serving the merchants in the park and under the familiar and insightful investment promotion project system, give full play to your creativity, and creatively plan a number of investment promotion projects according to the economic development direction and industrial development trend, so as to improve the level of this planning scheme.

If you have specific needs, you can consult CICC Industry.

Question 10: How to plan the activities of attracting investment and promoting products? Depends on what business to recruit. Pay attention to product promotion activities: 1, venue. Whether the site selection is suitable for your own products; Whether the site hardware conditions are available (water, electricity, lighting, urban management permission, etc.). ) 2. Time. When is the right time to promote it? 3, promotion personnel organization arrangement division of labor. 4. Promote the preparation of materials. Be sure to take care of everything, or you will find it hard to lose an exit.