What's the difference between online exhibitions and offline exhibitions?

Digital exhibition is definitely not a simple copy of the traditional offline exhibition, nor a simple live video broadcast, but a systematic and continuous operation.

"Digital exhibitions are a revolution for all exhibitions. This may be very painful for people who have been engaged in offline exhibitions for a long time. First, they must change their lives. Some people simply understand that offline exhibitions are simply moved online and think that this is a digital exhibition. Obviously not. " Zhang Mingru, vice president of Inman China District, said. In his view, it must be supported by digital services and digital products, and the way of thinking must also be changed.

Online and offline operation modes and profit modes are different, as follows:

1. The operation of the online exhibition needs a professional team and the talent structure needs to be optimized.

In addition to the need for sales and industry experts. It also needs talents with online operation skills, digital marketing, big data, data operation, business intelligence, digital consulting and other talent structures that match informationization and digitalization. This brings a natural threshold to traditional exhibitions.

2. Online exhibitions should get rid of offline scene thinking.

Online exhibitions do not necessarily have digital exhibition plans, online booth maps, virtual exhibition halls and virtual booths. Because of the perennial operation, these maps and displays related to the exhibition hall and exhibition hall are redundant. There is no need to link online exhibitions with the extension of offline exhibitions. The online operation line is normalized, and 7*24*365 conforms to the online trend.

3. Online exhibitions need to have an independent profit model independent of offline sales booths.

Since the online exhibition is year-round, it should be paid monthly and annually. How is the online exhibition priced? I think we should refer to the model of digital marketing technology company, which is an option for the transformation of online exhibition to digital marketing technology company.