What is called online promotion and offline promotion?

1, online promotion that is through the network to promote the product, the way: blog promotion, forum promotion, search engine promotion, APP promotion, etc. Its advantage is not subject to geographical location, promotion channels and other restrictions, low cost; its disadvantage is that the more intense competition, the more efficient. Its advantage is not subject to geographical location, promotion channels and other restrictions, low cost, the promotion of a broader range; its disadvantage is that the online promotion of the more intense competition, the efficiency is not enough. 2, offline promotion belongs to the traditional marketing methods, the way: advertising and promotion, activities, organizing promotional activities, the launch of preferential policies. Its advantage lies in the promotion of the region and the crowd will be more accurate; access to the user will be more real and reliable; can also be done face to face with customers. The disadvantage is that it is subject to geographical constraints, the cost is higher, and offline promotion requires more time and effort.

Expanded information:

With the development of Internet technology, the development of network promotion to date, the main forms of online promotion There are very many, the essence of which is to obtain user traffic. Offline promotion is relatively more used by traditional enterprises. Online activity promotion and offline activity promotion have their own advantages, with the development of technology online promotion is also constantly innovating, the promotion of activities to be combined with the actual, but also online promotion and offline promotion can be combined. Many companies are online promotion and offline promotion combined, in the Internet business of offline promotion and professional call: ground push. Offline promotion can not only enhance the direct traffic of the website, but also a way to publicize the enterprise brand. Only to carry out the offline and online promotion, the combination of the two, in order to play the biggest advantage of corporate advertising.