China traditional old household appliances video.

Toshiba can be said to be a veteran home appliance giant, but now it will quit after 30 years of operation in China, which also makes many people feel a little embarrassed. In fact, the reason why Toshiba has come this far has a lot to do with the decline in the competitiveness of their products. What's more, the continuous emergence of many new brands has also caused Toshiba to lose its share in the home appliance market.

First, the competitiveness of products has declined.

Basically, Toshiba will quit China, mainly because it won't make money. The reason for this result is also very simple, that is, Toshiba's products are not as competitive as before. You know, Toshiba, as an established household appliance enterprise, has a certain reputation, but with the development of science and technology, the household appliance industry has also undergone earth-shaking changes, and Toshiba's household appliances are slow to respond in this change, and the product update iteration can't keep up with the times. Therefore, Toshiba's products are naturally not as competitive as before, resulting in a decline in product sales. Under such circumstances, Toshiba's profit from selling products alone will naturally decrease with the decline in product sales, and now it can only quit China if it can't persist.

Second, the impact of new brands is also one of the reasons for Toshiba's withdrawal.

In addition to the decline in product competitiveness, the impact of new brands on Toshiba is also a major reason for Toshiba's withdrawal from China. You know, with the wave of scientific and technological development, many enterprises have also seized the opportunity in the home appliance market, made their own fame, and also seized a certain share in the home appliance market. With the constant impact of these new brands, Toshiba's original accumulated limelight will continue to dissipate, and its reputation is not as good as before. In other words, compared with the previous heyday, today's Toshiba is obviously not as famous as some new home appliance brands, which affects Toshiba's competitiveness in the home appliance market, erodes their market share and naturally reduces their profits. In the end, they can only choose to quit China by realizing stop loss.

Generally speaking, although Toshiba is a veteran home appliance giant, the market competition is very cruel. Toshiba's products have been unable to occupy the market, and withdrawing the stop loss may be the best choice.