Feasibility study report of Yingde black tea processing factory

Yingde Black Tea Processing Factory is a company specializing in the production of English black tea, mainly producing traditional black tea, black tea bags and special tea products. The project is located in Heyang Town, yingde city City, Guangdong Province, with an area of 1 10,000 square meters and a construction area of 5,000 square meters.

Second, the market analysis

1. Market prospect of black tea

In recent years, the black tea market has shown a growing trend. With the improvement of people's living standard and consumption concept, black tea has changed from a high-grade tea beverage in the past to one of the essential drinks for ordinary people's families. At the same time, with the development of economic globalization, the international trade of tea is also expanding, and British black tea occupies an important position as a kind of tea with strong British flavor.

2. Market competition analysis

At present, the British black tea market is under great competition pressure, mainly because the entry threshold of the industry is relatively low, and the emergence of many brands at home and abroad makes the market competition more and more fierce. Therefore, Yingde Black Tea Processing Factory needs to make features different from other competitors in product quality, R&D innovation and brand marketing.

Third, investment analysis.

1. cost analysis

The total investment of Yingde Black Tea Processing Factory is about 20 million yuan, including 9.5 million yuan for plant and equipment, 3 million yuan for raw materials and inventory, and the rest includes working capital, recruitment and other expenses.

2. Profit forecast

The main product of Yingde Black Tea Processing Factory is British black tea. It is estimated that the annual sales revenue is 50 million yuan and the profit is 6-8%. At the same time, enterprises can also explore the international market and increase their income through sales channels such as cross-border electronic commerce.

3. payback period of investment

The estimated payback period is about 6 years.

Four. Development suggestion

In order to ensure the development and market competitiveness of Yingde Black Tea Processing Factory, enterprises need:

1. Optimize product quality and strengthen brand building and promotion.

2. Implement refined management to reduce production costs and improve efficiency.

3. Strengthen market research and technology research and development, and develop new products with characteristics.

4. Promote the internationalization strategy and explore overseas markets.

Verb (abbreviation of verb) conclusion

As one of the important black tea producing areas in Guangdong Province, yingde city has a broad market prospect, so it is feasible to establish Yingde black tea processing factory. On the basis of market analysis and investment analysis, enterprises need to upgrade from quality, brand, technology research and development, internationalization and other aspects to achieve sustainable development and good return on investment.