What are some of the strategic transformations of Volkswagen

1, internal drive: organizational structure reform. Since Dianping added the group-buying business in 2010, the previous "small and beautiful" organizational structure has begun to become heavier and heavier. Group-buying needs a large number of front-line sales team to do support, in addition, the company needs to promote, group-buying, booking and other products to develop together, so the reform of the business unit is a matter of urgency. Volkswagen Dianping business lines, industry lines, made a distinction between the transaction division goal is more to amplify the transaction volume, while the promotion division and the wedding division is to bear the burden of profitability for the company, the hotel and tourism division of the short-term goal is to provide more data support, and then serve more user needs.

2, external drive: product, industry and investment go hand in hand. In terms of products, Dianping continues to compete with Meituan in group purchasing, and Dianping's current city branches have grown to more than 140, which is still a certain distance from Meituan's more than 300 city branches. In the takeaway business, Volkswagen Dianping is doing its own takeaway business in white-collar business districts, and its investment in Hungry's data cross-integration, to realize the takeaway business, the rapid coverage of the city.

3, build platform. Local life service field is "Internet", "electronic" invasion is more difficult area. The main point of platform construction is to establish a positive cycle, through the aggregation of merchant information to attract users, and then through the user transaction behavior to attract merchants. Only this cycle has been running, the platform can be bigger and bigger.