How should traditional manufacturing use WeChat for marketing?

Sample communication has deep attainments in assisting manufacturing WeChat mobile marketing.

Take three scenarios as examples,

(1) WeChat dialogue sharing

Due to the migration of user behavior to the mobile terminal, enterprise product samples are marketed by WeChat, and sharing is rapidly split through social mechanisms and endorsement by acquaintances, thus strengthening marketing.

However, the traditional electronic samples, whether products/after-sales videos or even documents, have a large capacity, which is inconvenient for customers to receive and may expire in a few days.

Product samples can be delivered to customers through samples, and multiple samples that customers are interested in can be packaged to generate two-dimensional codes or links to share with customers, so that there will be no great demand for customers' network environment and the sharing content will not be invalid at all.

At the same time, for the content shared through the sample pass, the background of the sample pass can count the multi-dimensional data such as whether the sharer has seen it, how many times and how long each sample pass has stayed, so as to help the sharer know which product the customer is more interested in and facilitate the follow-up.

(2) WeChat service number and subscription number

Usually, the company will publish product samples through the service number and subscription number of the WeChat public platform, hoping that more customers will click to understand.

But usually, product samples can only appear in the form of download links or screenshots on WeChat WeChat official account commodity platform. Not intuitive and inconvenient.

Through Sample Pass, customers can embed product samples into the official WeChat account in the form of small program cards, which is convenient for customers to obtain.

(3) Exhibition

Traditional manufacturing exhibition marketing usually has two ways, one is to give away a USB flash drive containing electronic samples; One is to give away paper samples. However, the cost of these two methods is very high, and it is impossible to know whether the hard-prepared samples have been seen or whether the customers will discard them in the corner.

Using the sample link, you can generate the corresponding QR code for the product you want to show to the public at the exhibition, and the customer can get the corresponding product sample by scanning the QR code on the spot. At the same time, as mentioned just now, you can count the customer's follow-up behavior. By setting a spreadsheet, Sample Pass can set that users must fill in personal information before downloading or reading samples, which is also convenient for salespeople to follow up sales leads.