Why was a Chinese Odyssey so cold at the box office?

There are many reasons why A Chinese Odyssey 1995 was cold at the box office when it was released. Here are some possible factors:

1. Unique film style: A Chinese Odyssey is a comedy film adapted from the classic fairy tale The Journey to the West, but its expression form and story structure were relatively novel at that time. This innovative style may be unacceptable to some viewers, resulting in poor box office performance.

2. Market competition: 1995 China film market is in a period of rapid development and fierce competition. At that time, many excellent films at home and abroad were released at the same time, which attracted the attention of the audience and may also affect the box office of A Chinese Odyssey.

3. Insufficient publicity and promotion: At the time of release, the release of A Chinese Odyssey may not achieve the expected results, resulting in many viewers not knowing about the film, which in turn affected the box office.

4. Cultural differences: A Chinese Odyssey has incorporated many elements of postmodernism and nonsense, which may not have been fully accepted by the audience in China at that time. This cultural difference may make it difficult for some viewers to understand the connotation and jokes of the film, which in turn will affect word-of-mouth and box office.

5. Audience Expectations: Some viewers may have expectations for A Chinese Odyssey, thinking that it is a traditional film about Journey to the West. However, the innovative style and plot of the film may not meet the expectations of these audiences, which leads to their low evaluation of the film, thus affecting the box office.

Although A Chinese Odyssey didn't perform well at the box office when it was released, with the passage of time, the film gradually gained the recognition of more and more audiences. Today, it is regarded as one of Stephen Chow's masterpieces and a classic in the history of China's films.