Net car industry "Rashomon": drivers do not make money, the platform is also crying poor, where does the money go? As a new career net car driver has become the current society, many young people empl

Net car industry "Rashomon": drivers do not make money, the platform is also crying poor, where does the money go? As a new career net car driver has become the current society, many young people employment options, flexible, free, easy is the label of this occupation, a variety of recruitment websites and news can always be seen on the tens of thousands of income screenshots, in the high income of the temptation of these fresh blood into this industry.

But for the elderly, only they know that behind those so-called high incomes, there are more or less unpleasant aspects, which are mainly reflected in the benefits.

The distribution of benefits between online car drivers and platforms has long been nothing new, drivers feel that the platform draws a high percentage, hoping that the platform to reduce the draw, while the platform said that they do not make money, has been in the red, said that the online car platform to do is a no-budget business, since the driver does not make money, the platform also said that they do not make money, so the money was who earned away?

I believe that in the eyes of many people, the network car platform should be very lucrative only, how can it still lose money. After all, the platform simply do not need to do anything, but is the passenger's need to send to the driver's cell phone, so that a summary of an order, spend the cost is really not high. But the platform is to share away the driver 20% -40% of the water, this money is too good. Some drivers even think that this is a robbery, the platform obviously did not do anything but to draw away so much money, not robbery is what?

So the online car platform said they lost money, where did the money lost go?

Let's take DDT as an example, DDT's money loss is that it also wants to continue to grow. Users who use fast cars, DDT wants them to use Premium; users who use Premium, DDT wants them to use special cars; users who can't get a car once a month, DDT wants them to get a car once a week; and users who get a car only once in special circumstances, DDT wants them to travel to preferred car.

And on the driver's side, if there are a lot of users who have a need for a taxi, and there is no driver nearby, DDT needs to subsidize the driver to run up in the time and place where there is a need but no car. Users are rarely willing to pay the scheduling fee, if you can't hit the car, you may not hit the car again in the future, in order to have a good user experience, drops have to subsidize drivers.

This point is what we call the problem of income redistribution, 25% of the drop's commission is equivalent to taxes, collected to subsidize the areas with fewer online cars, and cultivate enough drivers, which is equivalent to repairing roads to places that do not have access to roads.

So, whether the drop is profitable or not, the main thing to look at is whether the income can cover the cost of maintaining growth, that is, the cost of marketing and subsidies. If you don't want to grow anymore, the business scale shrinkage is also acceptable, then according to the 25% commission drops have long been profitable.

Back to the topic of drivers do not make money, many new drivers why do not feel profitable? In fact, the reason is very simple, newcomers to the industry to run online car, usually choose to rent a car, rent a car means to call the deposit and rent, a newcomer to join the online car industry deposit and rent costs in the first period of time is generally around 15,000, and these drivers just entered the industry because they do not know the rules, and did not master the skills of the single, so it is difficult to run out of the first few months of high water, adhere to the driver will choose to give up, the time to return the car, the deposit will be returned. When you return the car deposit will be deducted part, so most of these new drivers are dry a few months online car, money did not earn, but also lost the deposit.

And those old drivers do not feel profitable I analyze the reasons there may be 3 points:

1. The city itself is not much demand for taxi, or has been saturated, for example, many of the country's third and fourth-tier cities, the total population of a city of a million or so people, because the threshold is low, the practitioners but there are tens of thousands of people, in this case get off more than a single less inevitably run out of money, do not believe that you look for a few Beijing, Shanghai, Shenzhen driver ask, a day out of the car, and then the driver will be able to get out of the car.

3. The platform's business model or drawback ratio is indeed problematic, for example, many drivers have criticized the carpooling orders and special orders, this type of order, although it meets the passengers' demand for low-cost cabs and reduces the idling rate of some drivers, but for those experienced drivers, they prefer to run empty rather than take this type of order. Net car to make money or not this problem will have their own understanding, with the continuous development of the net car industry, the future of the industry is also bound to gradually go into the formalization and healthy management, in the long run only through the maintenance of the rights and interests of workers, contributing to the passengers, drivers, platforms, tripartite **** win net car road to be able to go more stable, farther, longer, able to let the workers to really get back to their hard-earned money, be able to Breadwinner, they have the passion, only to have a head start, will roll up their sleeves to do, because hard work can really get rich, do not let the hard workers bleed, sweat, but also tears.