Business Character Illustration - The use of illustration elements in commercial posters! (Urgent)

What is the flat vector villain called in business posters

This is a picture about vector illustration character illustration, plus illustration character as a decorative element, can be used as a work illustration, illustration character illustration. Cartoon vector flattened business staff illustration character PNG material format PSD...

What is the difference between CG illustration and commercial illustration? What is the difference in the direction of work

The two concepts are completely different. "CG illustration" is defined from the means of painting, medium, way to define the type of illustration, refers to the computer painting as a means of illustration (CG = ComputerGraphic).

"Commercial illustration" is defined in terms of the use of paintings, referring to illustrations used for commercial purposes, which can be drawn by any means (depending on the demand side of the demand side of the demand side of the requirements and personal preferences of the painter).

Nowadays, most of the artists will use computer graphics (CG), because it is very time-saving and material-saving.CG is divided into two categories: 2D and 3D (in fact, many times the two are complementary to each other, and need to be mixed)

Commercial illustration is now, in addition to the traditional illustration of the books, the most important is used in the production of movies, games and other areas of the pre-production of the " concept design" (concept design), "concept design", and so on. Commercial illustration is now mainly used in pre-production "conceptual design" (such as characters, scenes, and equipment) and post-production "mattepainting" in movies and games, in addition to the traditional illustration for books.

Lastly, learning illustration future employment direction is very wide, can be engaged in film and television, animation, advertising, games, graphic design, and even industrial design in many directions, do not be too confined to their own, the industry are similar. And the most important thing in this line is to keep learning new technology, try new things. I learned 2D animation, now 2D3D animation, print ads, video editing, illustration, web design and everything to do.

I hope my answer can help you. I hope my answer can help you.

The use of illustration elements in commercial posters! (Urgent)

Commercial Illustration

The concept of commercial illustration

The act of buying and selling commercial illustrations for a company or product, for which the author gives up ownership of the work and retains only the right of authorship, is commercial illustration.

This behavior is fundamentally different from what we used to think of as painting. Artistic paintings, before being collected by individuals or organizations, can be published or displayed in various media without restriction, and the authors get a small percentage of the fees. Commercial illustration can only serve for a commodity or customer, once the fee is paid, the author will give up the ownership of the work, and accordingly get a larger proportion of the remuneration, which is the same as the final result of art paintings being collected or auctioned.

But the service life of commercial illustration is short, a commodity or enterprise in the new generation, this pair of works will be declared extinct or terminate the publicity. From the scientific definition, it seems that the end of commercial illustration is a bit sad, but on the other hand, commercial illustration in a short period of time burst of light is art painting can not be compared. Because commercial illustration is disseminated through advertising channels, it covers a wide range of areas, and the rate of social attention is many times higher than that of artistic paintings. For example, this digital illustration of yogurt packaging (pictured), in two years of marketing, because of the beautiful picture, attracting consumers to buy the number of more than a hundred million, imagine the following, in the time before the next product to replace it, this number will increase. How many artistic paintings can be seen by hundreds of millions of people in two years? Such splendor is unparalleled!

Commercial illustration has four components:

(i) advertising commercial illustration

(ii) cartoon mascot design

(iii) publication illustration

(iv) film and television game art settings

1. Analyze the characteristics of social activities and cater for the extension at the right time

3. Publication Illustration

Literature and art - good artistic and literary skills

Children's books - healthy and happy children's interest and observation experience

Natural science and popularization of nature - solid art skills and extraordinary imagination

Social and humanities - colorful Life experience and mimeograph skills

4. Film, TV and game art settings

Image design category - personality interchangeable shape and god of the emotional flow

Scene design category - unique perspective of the micro-macro of the synthesis of the approximation of the subtraction

Story script category - literature and music through the means of art embodiment

Commercial illustration has a certain rule, which must have the following three elements:

Commercial illustration has certain rules. Three elements:

(1) directly convey consumer demand

(2) conform to the public's aesthetic taste

(3) exaggerate and strengthen the characteristics of the product

To have these three points, it depends on the comprehensive quality of the illustrator.

Expressing the product information should be direct, because consumers will not take the time to understand the meaning of your drawing. Because human consumption habits have a considerable continuity, in a wide range of shopping environment, if the consumer in a second did not see or was not attracted by your illustration, I am afraid that he will be a year or a few years will not buy the goods.

Assuming that the consumer sees your illustration, but the color composition or image of the screen has a reverse mentality, will also lead to the previous results. So; conform to the public aesthetic taste is the commercial illustrator to go through the second pass. Can have an artistic eye to the consumer is too rare! Your work is too artistic, other people can not understand, too vulgar, people do not see, do so the fire is considered a qualified commercial illustrator.

In the eyes of consumers, your work into the third level, and the surrounding products to compare. If the illustration does not strengthen and exaggerate the characteristics of the goods, was overwhelmed by other goods, then, will also produce the previous results! In the supermarket you often see picking and choosing picking up and putting down the scene, until after the checkout, a commercial illustration is considered to have successfully passed the test!

Q&A with commercial illustrators

Q: What is commercial illustration? What is the difference between commercial illustration and illustration?

Answer:Commercial illustration as the name suggests is illustration of commercial value, it does not belong to the category of pure art. Commercial illustration can be defined as a digital work drawn for the enterprise or product, and get the remuneration associated with it, the author to give up the ownership of the work, only to retain the right of authorship of the commercial trading behavior. Illustration is a form of commercial illustration, and others such as advertising illustration, cartoon mascot design, publication illustration, and animation film and television game scenes.

Illustration is the use of pattern expression of the image, in line with the principle of unity of aesthetics and practicality, as far as possible to make the lines, the form of clear and bright, easy to produce. Illustration is the world's common language, its design in the commercial application is usually divided into characters, animals, commodity images.

Character image: illustration to the character as the subject matter, easy to fit with consumers, because the character image can best show a sense of loveliness and cordiality, the character image of the imaginative creation of space is very large, first of all, shaping the proportion is the focus of the life of an adult head-to-body ratio of 1:7 or 1:7.5, children's ratio of 1:4 or so, and cartoonists are often 1:2 or 1:1 big head. This ratio can make full use of the head area to reproduce the image of demeanor. The character's facial expression is the focus of the whole, so it is very important to depict the eyes. Secondly, the use of exaggerated deformation will not give people an unnatural and uncomfortable feeling, but can make people laugh, let people have a good feeling, the overall image is more clear, give people a deeper impression.

Animal image: animals as cartoon image history has been quite a long time ago, in real life, there are a lot of animals into the people's pets, these animals as cartoon image is more popular with the public. In the creation of animal images, we must attach great importance to creativity, focusing on the image of anthropomorphism, for example, one of the differences between animals and humans, long is the expression does not show a smile. But the cartoon image can be given through anthropomorphic techniques to animals with a smile like humans, so that the animal image has a human face. The use of people's lives in the familiar, favorite animal school easy to be accepted by the people.

Commodity image: the anthropomorphism of animals in the field of commodity expansion, after anthropomorphism of goods to give people a sense of intimacy. Personalized modeling, a refreshing feeling, thus deepening people's direct impression of the goods to the idea of anthropomorphism of goods, broadly divided into two categories:

The first category of complete anthropomorphism, i.e., exaggerating the goods, the use of the characteristics of the goods themselves and modeling structure of anthropomorphic performance.

The second category is semi-anthropomorphic, i.e., adding hands, feet, heads, etc., which have nothing to do with commodities, as the characteristic elements of anthropomorphism.

The above two kinds of anthropomorphic shaping techniques, make the commodity rich in human feelings and personalization. Through the form of animation, emphasize the characteristics of the goods, its action, speech and goods directly linked to the publicity effect is more obvious.

Illustrators often draw illustrations for graphic designers or directly for magazines, newspapers and other media. They are generally professional illustrators or freelance artists, like photographers with their own subject matter and painting style. Their professional sensitivity and desire for new forms and tools have led many of them to adopt computer graphic design tools to create illustrations. Computer graphics software features make their creative talents get greater play, whether simple or complex and dense, whether the traditional media effects, such as oil painting, watercolor, printmaking style or digital graphics endless new changes, new interesting, can be more convenient and faster to complete. Digital photography is the latest development in photography. Photographers use digital cameras to shoot objects or scanners to scan the traditional positive film into the computer, and then on the computer screen to adjust, combine, create a new visual image, and finally through the film recorder output positive or negative. This new photographic technology has completely changed the creative concept of optical imaging of photography, and digital graphics processing as the core, also known as \'photography without darkroom\'. It has blurred the boundaries between photographers, illustrators and graphic designers, and nowadays, as long as you have the talent, you can do all three on the same computer.

Billboards

Billboards are literally interpreted as "to invite" is to direct attention, and "to post" is to post, i.e., "to post for the purpose of attracting attention". The English name of the poster is called "poster", in the Oxford English Dictionary means to display in the public **** place of the notice (Placarddisplayedinapublicplace). In London "international textbook publishing company" published advertising dictionary, poster means posted on cardboard, walls, boards or vehicles on the print advertising, or other ways to display print advertising, it is the main form of outdoor advertising, one of the oldest forms of advertising. Some people also based on the root structure of the word posters and palindromes to explain the meaning of the word posters, that posters from the "post" transferred to the "post" meaning for the post, so posters are all posted on the posters.

The world's earliest posters is in 3000 years ago in Egypt, a search text ads, size 20cm × 25cm, the content of the hunt for a fugitive slave, the posters are now in the Museum of London, England.

The world's earliest printed billboard is found in the 11th century (Song Dynasty) in Jinan, Shandong Province, China, Liu family kung fu needle store of an advertisement billboard, is now in the Museum of Chinese History.

Posters in the country also has a name called "poster", no Chinese dictionary on the word "poster" has been specifically explained, but according to legend in China during the Qing Dynasty, there are foreigners to the sea ship carrying foreign goods in China's coastal piers, and the poster posted on the street along the pier. Poster posted in the street along the pier in order to promote their goods, coastal citizens called this poster for the poster. According to this development, all similar posters and other posters with the purpose of transmitting information are called "posters".

Posters as a visual communication art, best reflects the form of graphic design features. It has the most important basic elements of visual design, its design concept, means of expression and techniques more typical of other advertising media.

The creation of the world's authoritative design institutions, international billboard exhibitions are held continuously, as well as the publication of the relevant billboard design monographs, billboard yearbook, a strong impetus to the modern billboard towards a higher level of force to the reverse exhibition, so that the billboard is still in the visual performance of the main axis of the position. Important international poster exhibition: Warsaw, Poland, International Biennial of Poster Design Art; Brno, Czech Republic, International Biennial of Graphic Design Art; Colorado, USA, International Advertising Poster Invitational Biennial; Mexico, International Biennial of Advertising Design Art; Moscow, Russia, International Biennial of Advertising Design; Lahti, Finland, International Biennial of Advertising Design Art and so on.