Traditional Culture Encyclopedia - Traditional stories - Advantages of physical store grafting WeChat business.
Advantages of physical store grafting WeChat business.
1. Using traditional physical stores to graft the Internet to realize mobile shopping, the traditional WeChat business will have physical stores as the experience support for retail shopping.
2. After the new retail model is implemented in the physical WeChat business, online stores can continuously transport traffic and buy products, while offline stores have unique value, good scenes and atmosphere, and can conduct various experiential interactions and form social functions.
3. This avoids the key problems of unequal supply and demand and large inventory cost in traditional stores, and is more flexible and convenient.
Related information:
In today's society, omni-channel marketing will be the inevitable direction of the company's marketing reform, and personalized precision marketing based on big data has become a trend. The new retail model of physical WeChat business has realized the cross-integration of online and offline channels and big data with the help of the wave store system, covering different links such as information display, product experience, order, payment, logistics and distribution, and after-sales. You can gain insight into users' needs, establish accurate files, provide different products and services for different customers, and realize personalized and accurate marketing.
In order to further improve the new retail model of physical WeChat business, we will explore pain points and solve problems around users' shopping chain in the future to provide users with richer and better shopping experience.
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