Watch and buy compared with traditional implanted advertising, its differences and advantages are what

Watch and buy compared with the traditional implanted advertising, its differences and advantages are: 1. implicit. Subtle influence on consumers 2.Combination with context. The implantable context is consistent with the identity and emotional needs of the target audience, and precise marketing3.Low interference of the advertisement. Playing TV series during commercial time and playing ads in TV series, the effect you say 4.High cost utilization of ads.

Traditional advertising: the size of the traffic depends on the size of the audience inherent in the media, and it is difficult to adjust in a short time. In addition, the characteristics of the traffic is difficult to accurately quantify, and can only be roughly analyzed based on the experience of all parties. The degree of traffic segmentation is also relatively weak.

Traditional advertising: In the early days, because it was difficult to measure the conversion of ads, all parties had to pay more attention to brand exposure and care less about short-term conversion. However, advertisers who wanted immediate conversion would leave ways to interact with their ads, which in the early days were phone calls, etc., and now include QR codes, etc. as well.

Traditional advertising: the concept of ad targeting is not widely used. Advertisers mostly rely on the judgment of the audience characteristics of the media or scene to make decisions, and choose the media or scene that best fits their goals.

Traditional advertising: One-way information delivery is the main focus, and there is little direct interaction with the viewer. Creative production is highly dependent on professionals, and creative strengths and weaknesses are difficult to verify the low-cost, most of the time can only choose to directly present to the viewer.

Traditional ads: The display volume of ads can be largely counted or estimated, but the conversion data of ads is difficult to trace and quantify. In some cases, the number of code sweeping and incoming calls can be counted in general, but in most cases, it is difficult to count accurately.

Implanted advertising" has increased dramatically. While traditional TV advertisements are mainly content inserted in between programs, implanted advertisements have in-depth cooperation with variety shows and TV dramas, which not only include traditional naming and sponsorship, but also implanted corresponding advertisements in the scenes of variety shows and TV dramas. In my opinion, this kind of advertisement has two major advantages: firstly, combined with a specific program, it can reach the target audience in a large scale and continuously; secondly, combined with the content, it can attract the attention of the viewers and enhance the desire for conversion. In "Extreme Challenge", Sun Honglei and Huang Bo sent Pure Zhen milk to the neighbors, which is a typical implanted advertisement. The ad presentation is very natural and leaves a deeper impression.