Why is the membership system of social e-commerce popular?

Membership-based social e-commerce is popular because it has its own mature system, which has developed from various offline modes to the present. But there are also some things that will be separated from the legal level.

The first origin is offline membership, which originated in some western developed countries and has been popular for many years. The whole system is very mature. Costco, the second largest retailer in the United States, is the best example. With the core business model of "membership+selected goods+low price", Costco quickly occupied market share. Different from traditional retailers, Costco customers must become members and pay membership fees in order to buy high-quality and cheap goods in Costco. And charging a rigid membership fee every year is almost the source of all the profits of Costco.

Secondly, similar to the direct selling model, the direct selling model like Amway can help members to develop their members and agents to develop their agents. Being a member can save money by buying things and sharing money.

For example, Gathering E-commerce, which has just been listed, has become the third largest e-commerce platform after Taobao and Pinduoduo. Is to make full use of this advantage of membership system. This model is different from the existing sales e-commerce platform, which can bind buyers to the platform more closely and stably, and at the same time, use the members of the platform to continuously expand their members and split at low cost. Of course, be careful not to fall into pyramid schemes. It is said that Ji Yun has spent 1 100 million to hire lawyers to formulate the membership policy of the platform. It was handled by the State Administration for Industry and Commerce for suspected reasons.