Marketing strategy of traditional TV series

There are essential differences between film marketing and TV drama marketing. The different attributes and target groups of movies and TV series determine the different marketing methods.

With the continuous improvement of the whole TV drama industry system in China, some "advanced games" have appeared in marketing strategies, such as all-media coverage without dead ends, word-of-mouth marketing, virus-driven marketing of new media, multi-angle marketing of outdoor media, and TV drama advertising implantation.

Traditional marketing methods began to be eliminated, and the "information explosion era" is also a time to test the level of TV drama marketing companies. Excellent marketing companies can often make rational use of resources and stand out with high-quality cases.