Calling for a super factory to power up the new XJ, why is Jaguar in such a hurry to "change tracks"?

We have always believed that the official "ringing" of the new energy vehicle market comes from the official announcement of "convergence" by traditional car companies. Then in recent years, the mainstream traditional car companies in the world have indicated that they will speed up the electrification process and introduce more new energy vehicles.

However, the slogan of traditional car companies is fierce, but the speed is very slow. Take the well-known MEB platform as an example. Everyone is listening to this platform, but the first model based on MEB has not yet met with consumers. Therefore, looking at the global market, pure electric vehicle products are really rare.

According to a statistic, as the largest new energy vehicle market in the world, China sells less than 10 pure electric vehicles at home and abroad. Is it much less than you think, and three of these 10 cars are from Tesla that you are very familiar with.

Therefore, referring to Tesla's route, the first batch of traditional car companies that launched pure electric products were also concentrated in high-end car brands. For example, BMW launched the experimental product i3 in 20 14 (only a few thousand units were sold in five years). In addition, Audi will launch e-tron this year, and Mercedes-Benz will launch EQC this year.

But among the traditional luxury car brands, Jaguar's electrification process is the fastest. Jaguar is the first luxury brand in the world to launch mainstream pure electric vehicles, or the first luxury car brand in the world to launch products against Tesla.

That's right, it's jaguar I-PACE From the design point of view, it not only inherits Jaguar's British luxury atmosphere, but also has a strong sense of the future. The acceleration of 4.8 seconds and the comprehensive endurance of more than 450 kilometers also make it comparable to Tesla. Although I-PACE was listed in April of 20 18, the cumulative sales of I-PACE in 20 18 was close to 7,000 units, which is enough to show the market's expectation for it.