What are the specific competitive advantages of China's tea enterprises

There are seven main advantages, for reference only:

Tea culture advantage. China is the hometown of tea, is the first country to discover tea and consume tea, and promote this healthy beverage to the world. In thousands of years of tea planting, tea making and tea drinking history, China has formed a long and splendid culture of tea drinking, tea art and tea ceremony, and has formed a larger number of famous teas with a long history. China's tea culture spread to many countries in the world, and there are thousands of years of tea export history, for China's tea further to the world to create favorable conditions.

Tea regional resource advantage. China's tea industry has obvious ecological advantages of resources, the wide distribution of its tea area, the number of types of tea, but also the world's largest. According to incomplete statistics, China's tea regions collected into the preservation of various types of tea germplasm resources has reached more than 2,800, with the cultivation of fine varieties of tea tree gene bank.

Product advantage. China's tea production has a long history, a full range of tea, black tea, green tea, green tea (oolong tea), white tea, yellow tea, black tea and other six major types of tea, famous green tea group fragrance competition. China is the world's only oolong tea producer and exporter, but also the world's largest green tea producer and exporter. China's green tea quality is excellent, the international market price of tea over the years than black tea.

Market advantage. China's tea for two huge markets, not only a global market, there is a huge domestic market. The relevant departments predicted that China's tea consumption potential for the current 10 times. Assuming that half of the potential to tap the consumption of consumption, consumption grade doubled, the total size of China's tea market for domestic and foreign sales can reach 200 billion yuan.

Industrialization advantage. At present, China's tea industry is in accordance with the requirements of safety, high quality and high efficiency, towards the direction of mechanization, scale, standardization, industrialization and management, the formation of Zhejiang, Fujian, Hunan, Hubei, Anhui, Sichuan and other advantages of the tea industry in the main producing areas, and efforts to create organic tea gardens and pollution-free bases.

Technical talent advantage. China now has 15 tea research institutes and 10 higher agricultural colleges and universities with tea majors, which can train a large number of master's, doctoral and undergraduate graduates for the country every year.

Industrial policy advantage. The Chinese government to help farmers increase income and the development of agricultural industrialization policy, greatly improving the majority of tea farmers and enterprises planting, processing, operating tea enthusiasm; China's accession to the WTO after the tea industry policy is more scientific, institutionalized, and the relevant legal system is also gradually sound, tea production, export of municipalities and the macro-system is also more perfect.

China's tea circulation new trends

China Tea Circulation Association Executive Vice President Wang Qing

Tea from the fresh leaves, processed into dry tea, and then to the hands of the consumer there are three main links: respectively, the circulation of fresh leaves, the initial production of tea (tea) circulation and the circulation of commercial tea. Therefore, the domestic tea market can be basically divided into fresh leaves market, gross tea market and finished tea market. In the future, the development trend of China's tea circulation mainly has three aspects.

The circulation of fresh tea leaves. Tea farmers will be more through the formation of production cooperatives, *** with the investment in the construction of processing plants, processing their production of fresh leaves. This approach has been promoted in Zhejiang and Fujian, and it will help change the current problem of overly decentralized tea production in China. The emergence of the fresh leaf market, can promote the specialized production of tea, conducive to the play of professional technology and improve the quality of tea; conducive to changing the current tea small workshop production methods, to achieve moderate scale production.

Raw tea (tea) circulation. Due to the improvement of trading conditions in the wholesale tea market, the trading method is improved, and more raw tea is traded through the wholesale market. When conditions are ripe, China will prepare to build tea auction market. Trading through the auction market, not only can improve the efficiency of tea transactions, reduce tea transaction costs, and because of the higher level of standardization of traded products, but also to promote the standardization of tea production and processing process, the tea industry to achieve the foundation of industrial management.

The circulation of finished tea. In the future, China's domestic tea sales may be mainly through supermarkets and tea stores, and brand chain should be the main mode of tea retail. Due to the wide variety of tea, tea stores will be more adaptable to the current tea consumption diversification, personalized development requirements. Tea stores to realize the brand chain management can reflect the scale of operation, but also conducive to the establishment of integrity mechanisms, to create access to tea brand, improve the market competitiveness of tea enterprises.

China's tea pesticide residues dropped significantly

July 1999, the EU promulgated and implemented a more stringent standards for pesticide residues in tea. This is undoubtedly a kind of pressure on China's tea exports. However, since the end of 1999, a number of countermeasures have been taken in China's tea production, and have achieved significant results. By 2004, the rate of pesticide exceedance in Chinese tea had dropped from more than 80% in 1999 to less than 18%.

Tea is a drinking plant. The problem of pesticide residues in tea is more sensitive than in other plants because of several characteristics. First, the tea tops are the harvested parts of the tea tree and the spraying parts of the pesticides. Secondly, the tips of the tea tree are thin and tender, and the surface area per unit weight of the leaves is larger than that of other crops. Therefore, in the same application dose, the amount of pesticide deposition on the tea tree is higher than other crops. Thirdly, tea trees are harvested several times a year. The maximum interval between spraying and harvesting is 7-10 days. This is shorter than other crops. Fourth, fresh tea tree leaves are usually processed directly after harvesting without washing. Finally, the processed dry tea is steeped in boiling water and the tea broth is consumed. So the level of pesticide residues in the tea broth is a key point in calculating the human intake of pesticides.

At present, tea production in China has implemented "pollution-free production"; vigorously promote and popularize integrated pest management technology, greatly reducing the application of chemical pesticides in tea production; prohibit the use of some stability and endosorption pesticides (such as hexachlorobenzene, etc.); advocate the use of low-toxicity, high-efficiency, low-residue, low water-soluble pesticide residues, and the use of pesticide residues in tea production. Residual, low water solubility and easy degradation of pesticides and botanical pesticides, microbial pesticides; the establishment of pesticides in tea production safety interval system.