The conflict between e-commerce and traditional channels

1. E-commerce is not against traditional channels, but a regulator. (The contradiction is that the network has no region, so the protection of the agency price system is derived; And e-commerce needs supporting logistics and after-sales, which can lead to how to make traditional channels cooperate to solve it. )

2. E-commerce is not a maverick "new species", but its essence is consistent with traditional channels. (The essence is still selling; Advantages are the characteristics of the network, low cost of information sharing and fast and convenient electronic money; The target group is so concentrated)

3. Enterprises must have a correct attitude towards e-commerce. (Don't use traditional management methods to manage the e-commerce team. E-commerce focuses on transaction rate, conversion rate, and deeper maintenance of members and brands. )

I am not a theorist, but a practitioner.