Traditional Culture Encyclopedia - Traditional stories - Teaching institutions of Urban Design College of Central Academy of Fine Arts
Teaching institutions of Urban Design College of Central Academy of Fine Arts
Xiang Yong
Huang Jiancheng
Wang Qijun Professional Animation Creation Chen Xiao
Yin Gang's cartoon creation Pang Bangben
Xue Yunxiang's image creation (experimental image) Wang's image creation (film) Ning Yinggong's art and space design, space display design, environmental art design
Fan Fei
Han Jiaying Zhuo Fan information design company
Ma juncheng
Product Design (Furniture Art) Summer Product Design (Home) Zhang Nairen
Tian haipeng
Research on Hao Ninghui's Traditional Visual Culture and Design Basis
Lv Zhongyuan
Tian haipeng
Eabor
Su Haijiang's research institution, the Education Promotion Center of Urban Visual Culture Research Institute, was established in March 2006, and is under the responsibility of Chu Ting, Basic Department of Urban Design College of Central Academy of Fine Arts. The basic department provides the first-year basic course teaching for the four departments of the college (namely, urban information department, urban image department, urban fashion department and urban image department). Relying on the basic teachers of the four departments of the college, the Ministry of Basic Education has established a teaching exchange platform between basic and professional, and between professional and professional, realizing the integration of the advantages of basic education resources in the whole hospital.
Although the basic courses of freshmen are adjusted and reformed every year, they have formed a certain model.
Modeling foundation: The first semester course consists of subtle sketch, black and white composition, color composition and tile mosaic collage.
Design basis: the second semester courses and elective courses are proposed by the teachers of each class in the basic department. Students choose topics of interest, and teachers choose students who performed well last semester. Through this two-way choice, the class is reorganized and elective courses are conducted. The content of the course is proposed by the teachers in each class, and the courses in each class are not fixed every year.
Among them, animation majors do not study this course, but learn basic animation courses, including portrait, human sketch and animation basic software.
Experience in the city: the final course of the second semester, which is called sketching in the countryside in other colleges, is called experience in the city in urban design college. Teachers of all classes lead a series of designs and creations by visiting Beijing. The direction of major projects is decided by the basic research department every year, and the specific project content is decided by the team and teachers.
Basic elective courses: the third semester courses, elective courses, proposed by the head teachers of the basic department. Students choose topics of interest, and teachers choose students who performed well last semester. Through this two-way choice, the class is reorganized and elective courses are conducted. The content of the course is proposed by the class teachers, and the courses of each class are not fixed every year. The Department of Information Design is an information design major, and the head of the department is Ma Juncheng. The Department of Urban Information Design pays attention to the transmission of visual information closely related to the city, with graphic information, commercial information, experimental media, city guide and visual identity design as its main professional directions. Based on the relevant knowledge structure of visual communication design, interdisciplinary visual image design professionals who can integrate information culture and digital technology are trained by interdisciplinary and tracking the frontier knowledge of information technology. The information design department includes four major directions:
Picture book creation and design studio: studio tutor: Yang Zhong.
The creation and design studio of picture books has always been based on the "city, fashion and youth" of urban design institute, with the premise of "advocating novelty and connecting with society". In the course content setting, we not only pay attention to cultivating students' overall book design skills, but also aim at cultivating compound talents with editing and planning ability. Students should understand the market and create graphic books that can meet the market demand and lead the market taste. Teaching should be academic first and application oriented.
Business Information Design Studio: Studio Tutor: Han Jiaying.
Business information design studio is a studio that studies all-information advertising design learning on the basis of traditional advertising design disciplines. Through the combination of classroom and after-class practice, we can cultivate students' comprehensive design thinking ability, broaden their design horizons and establish a global view. It aims to cultivate comprehensive design talents with high artistic accomplishment and technical knowledge to meet the needs of design companies, advertising companies and related institutions.
Experimental Media Design Studio: Studio Tutor: He Hao. The experimental media design studio focuses on learning and studying digital media products, multimedia content and technology, related design and development and their impact on society. The studio focuses on cultivating students' ability to apply new technology and information design, guiding students to pay extensive attention to the possibility that the development of art and technology can promote social culture, advocating students to create works that can fully reflect their personal creativity and technological innovation, and exploring the development of art design and scientific research.
Gong * * * Art and Visual Design Studio:
Studio tutor: Ma Juncheng. Gong * * * Art and Visual Design Studio studies the extension and application of Gong * * * art and visual communication in the city, based on the brand design concept and aiming at all-information art design expression. Teaching practice emphasizes the connection between personal artistic expression and commercial projects, while academic research emphasizes the combination of plane space and experiential design application to maximize the influence of visual information artistic expression and design. Promote the involvement of art in urban space and life, and interpret the urban context and the spirit of the times with design language. Li Yue is in charge of the Department of Image Design, that is, the major of space design. Urban image design is based on the classification of urban cultural forms and takes spatial design as the starting point to study urban cultural planning and visual image communication. Through the visual design of urban space, it reflects the cultural tradition, characteristics of the times and functional orientation of the city, that is, it reflects the image and function of the city with urban visual culture as the core. The department trains urban design professionals in the fields of public art and space design, theme space design and exhibition space design. The Department of Image Design includes three major directions:
Gong * * * Art and Space Design Studio: Studio Tutor:.
The public art and space design studio takes art as the basic concept, teaches the design concept, composition, methods, laws and characteristics through systematic project design, analyzes the general procedures of public art design, and pays attention to introducing contemporary plastic arts into research as a whole, so that students can master the new orientation of the relationship between public art and urban space, art and the public, art and society through courses and practice. Committed to training public art project planners, public artists, space and landscape designers.
Space and Exhibition Design Studio: Studio Tutor: Huang Jiancheng.
Space and exhibition design studio focuses on the needs of contemporary urban and cultural development, takes spatial information communication design as the core, and advocates multi-dimensional spatial integration design. Through course design and practice, the concept, composition, characteristics and procedures of space display design are taught, and the analysis, explanation and operation from the whole to the display project are explored and created from two aspects of effective information dissemination and audience psychological appeal, emphasizing people's overall feeling of space, thus affecting the cultural memory of the whole city.
Theme Space Design Studio: Studio Tutor: Lin Xueming.
Theme space design studio studies the concept, principles, characteristics of theme space design and its role and function in the city. Pay attention to the analysis and research of famous design cases, guide students to understand the theme shaping of urban functional buildings, and master the artistic expressions and means related to space management, space theme combination, functional layout, material application, lighting, modeling, color and multimedia, which has strong comprehensive application ability. The department of fashion design is a product design major, and the head of the department is Hao Ninghui. The department of urban fashion design focuses on the design of urban life products and urban home environment, and integrates fashion and popular elements into teaching and research. Based on the study of life, and with excellent design involved in urban life, leading urban life. Advocate a "healthy, environmentally friendly and exquisite" lifestyle to meet the needs of the public to improve their quality of life. The department trains professionals in the fields of overall home design, product design, ceramic design, jewelry design, exhibition art design and furniture design. The department of fashion design includes five major directions:
Home Design Studio: Studio Tutor: Zheng.
Home design studio is based on the study of home culture, with furniture design as the core and household appliances design as the auxiliary. Ask students to learn to find the theme and set the theme by themselves. Only give the direction and scope: design furniture or household products, choose furniture first. Studio education attaches importance to originality and learning and research ability. Pay attention to the cultivation of students' design creativity, practical ability and team ability, and create designers with "whole process design" ability.
Product Design Studio: Studio Tutor: Hao Ninghui.
The product design studio creates new life concepts and fashionable lifestyles through the opening of new products, improves people's quality of life through the redesign of existing lifestyles, designs and creates fashionable products, increases the added value of products with fashion cutting-edge design, and improves the profit rate of products. Different from industrial product design in a broad sense, it is more inclined to design fashionable products that are close to life, easy to put into production, personalized and adopt new materials.
Ceramic Design Studio: Studio Tutor: Huang Chunmao.
On the basis of studying the traditional ceramic culture in China, ceramic design studio trains designers who can combine daily-use ceramic products with the market. The teaching mode is that design and technology are carried out at the same time, emphasizing students' ability to design and exquisitely make living ceramics, understand the market and integrate into the market. The studio co-founded the Ceramic Art Center with the Ceramic Institute of Alfred University, and maintained long-term cooperation in teaching and scientific research.
Jewelry Design Studio: Studio Tutor: Li Qian.
Jewelry design studio is based on cultivating students' artistic accomplishment, and requires students to master a high degree of metal craft skills in order to accurately express their design ideas or artistic ideas. Artistic conception and golden carving technology blend with each other in the learning process, interspersed with topics and research and production, so that students can improve their artistic expression ability while mastering techniques. The studio is committed to cultivating senior professional jewelry designers, production talents and jewelry artists with creative thinking.
Interior Decoration Art Studio: Studio Tutor: Xia.
The teaching concept of interior decoration art studio is divided into three parts. Focusing on artistic creation and appreciation is the most important part of studio teaching, because the ultimate goal of furnishings art teaching is to improve students' comprehensive cultivation, artistic appreciation and aesthetic ability, appreciation of furnishings art and the establishment of spiritual furnishings concept. Mastering spatial relationship is also the demand of exhibition art, because this major is completed in space after all. At the same time, understanding the furniture, products, fabrics, colors and lighting, flowers and plants of indoor space is also for better research and completion of space furnishings. The department of image design is an image design major, and the head of the department is Ning Ying. The department of urban image design consists of animation department and film and television art department. Committed to cultivating students' creative ability and production ability in animation image, experimental image, film production and visual special effects through teaching, and cultivating dynamic image creation professionals with high artistic accomplishment and strong practical ability. The Department of Image Design includes six professional directions:
Animation department:
The first studio: studio tutor: Wen Debin.
On the basis of inheriting China's excellent traditional culture, Animation Studio No.1 combines fashion art elements and modern narrative means, and uses new media, new materials and new technologies to create animation works with the characteristics of the times. Teaching pays attention to the cultivation of modeling ability, emphasizing professional basic training and professional skill mastery. Explore the audio-visual language of the new era in practice, study the expression techniques and technological processes of modern audio-visual, impart relevant art professional theories, and cultivate senior creative talents with strong modeling ability.
Studio 2: Studio Tutor: Cheng Nan.
The second animation studio is a studio with interactive animation and interactive media as its main creative means. The focus of teaching is to let students understand the story structure of interactive animation, master the architectural methods of interactive animation, cultivate students' ability to comprehensively design the role models in different stories, enhance students' mastery of interactive media and its application, and fully cultivate students' sense of team creation and their ability of division of labor and cooperation.
Studio 3: Studio Tutor: Chen Xiaohong.
The third animation studio focuses on three-dimensional motion research, fully embodies the characteristics of high-tech digital art, and trains creative talents combining art and technology for domestic multimedia art industries such as games, movies and television. Through the balanced teaching of creativity and practice, art and technology, we can improve students' comprehensive artistic accomplishment, strengthen their understanding of digital art, cultivate students' creativity and application ability of industrial tools, and make them become digital artistic creative talents with professional knowledge, innovative spirit and high aesthetic orientation.
Film department:
Film Studio: Studio Tutor: Ning Ying.
The film studio mainly studies the production of drama films (fiction films) and documentaries (non-fiction films) based on narrative basis, discusses the diversified development of narrative language in the current context, requires students to have basic image narrative ability, encourages attention to artistic ontology and society, and broadens their knowledge background. Cultivate artists and industry promoters engaged in the creation of modern city image.
Experimental image studio: studio tutor: Echo.
The experimental image studio takes modern digital technology as the basic means and studies the international image style, communication mode and its development trend as the main content. In teaching, on the one hand, it pays attention to cultivating students' original artistic concepts, on the other hand, it helps students to understand and master the expressions of new media, and conducts experimental research on new imaging technologies and concepts such as digitalization and interactivity.
Visual effects studio: studio tutor: Chen Yezi.
Visual special effects studio pays attention to the research on the concept and technology of film and television post-production, and uses the special effects production of modern digital technology as an auxiliary means to enrich and enhance the visual language of video works such as games, movies, 3D and multimedia. In studio teaching, it is necessary to cultivate the application ability of digital production tools, cultivate students' overall audio-visual language control level, and cultivate senior talents in line with the development of contemporary film and television industry. The major of household products is the major of household product design in Yanjiao Campus, and the professional director is Gao Yang. Based on the teaching concept of product-oriented, expanding space and improving art, the specialty of home product design aims to transform the specialty of home product design from single to three-dimensional. Pay attention to the research and practice in the field of fashion life, cultivate contemporary designers with high aesthetic quality, lead the new Chinese life and rise the New Oriental culture. The specialty of household products includes four professional directions:
Product and brand studio
Art and products studio
Space Yu products studio
Traditional creation research studio
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