What does the total customer value include?

The total customer value includes the following:

1. Enhance product value: constantly innovate and provide differentiated products or services to customers. Any product or service has a life cycle, and enterprises should pay attention to customer needs and keep innovating.

2. Enhance service value: provide customers with sufficient information on product performance, quality, price, usage and effect before sale, provide accurate delivery, installation, debugging and training services during sale, pay attention to information feedback and technical support after sale, handle customer complaints in time, take the initiative to return defective products, and quickly repair and solve faults.

3. Enhance personal value: Enhance personal value lies in the customer awareness, work efficiency, business level, adaptability and team spirit of the "boss" and all employees. Obviously, whether enterprise personnel are willing to help customers, whether they understand customers, whether they have good professionalism, reaction time and communication skills will all affect customers' perceived value.

4. Enhance value of the image: value of the image is a comprehensive embodiment of product value, service value and human value to a great extent. Enterprises can also optimize their brand image through image advertisements, public welfare activities, media reports, sponsored projects and industry exhibitions. , thus improving customer satisfaction and sense of honor.