All intellectual property issues you may encounter are here

As the leader of a company, you may not understand the importance of intellectual property rights to the company's development, but you must know the weaknesses that the company needs to strengthen with intellectual property rights and improve them. Because only by paying attention to the impact of intellectual property rights on enterprises, future development will reduce a lot of unnecessary troubles.

What are the intellectual property rights that an enterprise may involve in the normal production and operation process?

Answer: The intellectual property rights that an enterprise may usually involve in the normal production and operation process include patent rights ( Including inventions, utility models, and designs), trademark rights, copyrights, and trade secrets, etc.

How does an enterprise apply for a patent?

Answer: If the enterprise has the ability to write patent application documents and has talents who understand both technology and law, it can write patent application documents by itself and submit them to The competent authority applies for a patent. Since patent application is highly professional and involves complicated legal issues and procedures, if an enterprise does not have qualified personnel for the job, it should entrust a reputable patent agency to apply for the patent on its behalf.

How does an enterprise determine its own technology protection strategy?

Answer: When an enterprise develops new technologies or makes new designs during the normal production and operation process, it should consider all aspects of the situation and Analyze whether the research should be patented or protected as a trade secret. Some technologies are suitable for being kept secret through confidentiality measures, such as technologies in the pharmaceutical and chemical fields, which are usually difficult for others to crack. However, once the technology and products in the mechanical field are introduced to the market, it is usually difficult to keep them secret. Of course, some technologies can be protected through a combination of trade secrets and patents.

How do companies carry out brand building?

Answer: The brand building of enterprises is not enough if it is built over a century, but it will be destroyed once it is completed. Enterprises must establish their own brand strategy and increase brand added value. Enterprises should choose good trademarks and trade names based on the characteristics of their products and services, and should not follow trends, cling to famous brands, or free ride on others. Register the trademark immediately after confirming it, and then use it through publicity to accumulate goodwill bit by bit, and eventually win the praise of consumers.

How to seek relief when copyright is infringed?

Answer: Copyright has many rights such as reproduction, distribution, performance, exhibition, dissemination through information networks, etc. After being infringed, you can take independent measures Relief can also be provided by public relief. The first is to issue a notice to the infringer, requiring him to stop infringement, and take actions such as deletion and suspension of distribution; the second is to seek public relief, complain to the copyright administrative department and request investigation and punishment, or sue the defendant in court for infringement and ask the defendant to stop infringement. , compensation for losses, etc.

How do companies protect their trade secrets?

Answer: Shopping malls are like battlefields, business wars are indispensable without secrets, and commercial spies are everywhere. Enterprises should establish rules and regulations and establish appropriate confidentiality measures suitable for their own circumstances. For example, a confidentiality agreement is signed with employees, important documents are kept by a designated person, entry to confidential places is restricted to unrelated persons, important secret information is kept by different people, etc. If a secret is leaked, take immediate steps to limit further spread of the secret.

What impact does the Internet age have on the protection of intellectual property rights?

Answer: The Internet age is a brand new era and has a huge impact on the protection of intellectual property rights. While online communication technology makes it easier to disseminate works, it also makes copyright infringement easier; e-commerce brings many new features to the protection of trademarks in cyberspace, and corporate domain names are frequently registered. Domain names are not traditional intellectual property rights, but are commercial identification interests. After a domain name is squatted, it may be submitted to arbitration or brought to court.

How should companies handle business letters when they receive intellectual property rights related matters?

Answer: For many small and medium-sized enterprises, most of them cannot afford to assign dedicated personnel to monitor their own intellectual property rights. Therefore, whether your trademark has been registered by others, whether the trademark applied for registration by others is the same or similar to your own trademark on similar goods, whether someone has infringed on your trademark rights; whether your patent rights or copyrights have been infringed upon by others. , usually cannot be detected in time. Therefore, after an intellectual property agency discovers the above-mentioned problems, it will usually take the initiative to contact the company and negotiate with the company to protect the rights on its behalf. Enterprises should treat the above-mentioned letters with caution, because the enterprise is not familiar with the above-mentioned intellectual property agency and does not understand its professional capabilities and reputation. Once a dispute occurs, it may delay the enterprise's own rights protection. Reputable and high-level intellectual property agency companies generally will not contract business through the above methods. Therefore, when an enterprise receives the above letter, it is best to consult its own legal advisor or professional lawyer to determine how to handle it.