How should SMEs be drained? Constructing New Media Marketing Matrix from Four Dimensions

Now, whether it is a startup company or a small and medium-sized enterprise, the first thing that is needed is drainage.

There are usually two ways to obtain the flow rate:

First, spend money to buy traffic directly. The advantage is that users get accurate and the effect can be immediate; The disadvantage is that it needs lasting financial support and cannot be sustained.

Second, take the time to accumulate your own traffic, and attract users' retention rate by providing valuable content, so as to gain opportunities for transformation.

Then, for companies that are only good at business but not good at content, how to build a new media matrix and realize the drainage of the whole network?

You can follow these four dimensions.

Core dimension: the self-media matrix of the brand, including our own brand official Weibo and official WeChat.

The first dimension, the vertical dimension of public opinion: that is, the big coffee in our field (the first step has been positioned). For example, if the company is scientific and technological, you can find a big coffee in the field of science and technology.

The second dimension, word-of-mouth output dimension: media professional writers and authors in related fields.

The third dimension, the dimension of influence radiation: this is relatively simple, as everyone who has done traditional advertising knows, the star effect, or the current network celebrity economy.

A good image can not be separated from the initial creation of the brand, and the focus of a good image lies in drainage, and the new media promotion channel is the most intuitive way.