Dongguan is one of the four characteristic industries.

Dongguan is one of the four characteristic industries.

China Jiabo Fair is a professional exhibition to promote the transformation and upgrading, independent innovation, quality improvement and efficiency improvement of processing trade enterprises, and also a professional comprehensive business platform for domestic and foreign markets. In 2023, during the 13th China Home Expo-International Toys and Baby Products Exhibition, Dongguan held an exchange meeting on the production and marketing of toys and baby products.

Chen Xiangyu, executive president of Dongguan Toys & Baby Products Association, said that in 2023, the Dongguan municipal government issued a number of policies to protect enterprises and help them expand the market and grab orders. "We must seize the opportunity and make full use of government policies. It is necessary to further carry forward the fine tradition of' holding a group to develop'. At a new historical starting point, we must keep pace with the times, give new meaning to the idea of holding a group, and have new measures in the development of holding a group. "

Yang Guocheng, a fourth-level researcher of Dongguan Municipal Bureau of Commerce, delivered a speech on the stage, pointing out that the toy and baby products industry in Dongguan is one of the four characteristic industries in Dongguan, with excellent product quality, leading production technology, concentrated famous brands and complete industrial facilities, which has made important contributions to Dongguan's economic development. He has high hopes for this exchange meeting. He hopes that through this docking exchange, everyone can not only win-win, but more importantly, they can break the shackles of ideas, break stereotypes, try first, and guide the industry to develop more sustainably and healthily.

Wen Guoxiong, vice president of China Toys and Baby Products Association, shared the development trend of the industry in 2023 and interpreted the big data of various industries, which provided reference and guiding suggestions for the industry development this year and even in recent years.

As a new sales channel, e-commerce platform has been respected and recognized by more and more people in the industry. At the meeting, Zhang Miaoling, co-lecturer of Tik Tok E-commerce Learning Center, analyzed and interpreted the "parent-child play 2023 trend", and Xu Li, senior manager of regional development of Amazon's global stores, gave a detailed introduction to the "Amazon toy category trend".

In addition, representatives of enterprises in the toy and baby products industry share experiences and practices from the perspectives of products, IP and creativity, and brainstorm ideas to help the industry make new breakthroughs and new developments.