The difference between marketing strategy and business model

The difference between marketing strategy and business model

The difference between marketing strategy and business model mainly depends on a person's ability to work in the workplace. Only by learning healthy competition can a person open the way for himself, and the contacts in the workplace are accumulated bit by bit. The difference between marketing strategy and business model and those things in the workplace.

The difference between marketing strategy and business model 1 (1) What is a business model?

Simply put, a business model is a description of the business logic of an operating entity, which contains a series of conceptual tools of elements and their relationships. These include internal structure, partnership, market positioning and value provided to customers, as well as its profit model, that is, how to make money and what to use to make money.

Take the innovative model of consumer pension as an example. As an innovative business model, the core point of the innovative model is to provide customers (consumers) with a new value, that is, customers can get pensions in the process of consumption.

So, where does the consumer's pension come from? In fact, it is provided by the cooperative merchants organized by the operating entity. As long as customers spend money in cooperative businesses, cooperative businesses will provide this consumer pension to customers. Consumer pension is entrusted to professional pension management institutions through operating entities. This is a brand-new business logic. As the main body of operation, it can make money by advertising, traffic and charging service fees to merchants in the implementation of this business model.

(2) What is the marketing model?

Marketing mode is what kind of marketing tools are used to let the market and customers know about the enterprise, and then sell products or services. How does the marketing model pay attention to the dissemination of information? For example, after the design of business model is completed, we will enter the implementation stage, and we are faced with how to let users know that we have such a good model, which requires information transmission through marketing and establishing relationships with users.

Take the innovative model of consumer pension as an example. To promote this model, enterprises are faced with two major business sectors. One is to find cooperative merchants, establish cooperative relations with many merchants and provide products or services; One is to find customers, let consumers register here, and cooperate with merchants to spend.

(3) Business model+marketing model

The operation of an enterprise is actually composed of business model and marketing model. In the early stage, after determining the business, the enterprise first began to design the business model. After having a business model, it is necessary to promote and design a matching marketing model.

Innovative business model is about the business logic of the whole planning and operation, while marketing planning is about how to push enterprises and models to the market. Innovative business model and marketing planning are two completely different business sectors.

At this point, you may understand the difference between business model and marketing model, but at the same time you also see the importance of both. For the operation of an enterprise, business model and marketing model are equally important. No matter which business department has a problem, it will affect the overall operation of the enterprise.

Take the innovative model of consumer pension as an example. Some enterprises in the market, when exploring and practicing the innovative new business model of consumer pension, adopt the traditional marketing model, such as the member recommender system, and establish hierarchical relationship and reward system among members, similar to the model of direct selling or pyramid selling. This makes the operation of enterprises appear irregular behavior, and even eventually go astray.

The difference between marketing strategy and business model II. What's the difference between business model and business model?

Business model is a very broad concept, and there are many opinions related to business model, including operation model, profit model, B2B model, B2C model, "click and mortar" model, advertising revenue model and so on.

Business model is a simplified business logic. Tell everyone in the most straightforward words:

Business model is the way companies make money. In short, beverage companies make money by selling drinks;

Express companies make money by sending express delivery; Internet companies make money through click-through rates; Communication companies make money by collecting phone bills; Supermarkets make money through platforms and warehousing, and so on.

As long as there is money, there is a business model. Business models can be divided into two categories.

1, operating business model. Focus on solving the interaction between enterprises and the environment, including the interaction with the industrial value chain. The operational business model has created the core strengths, capabilities, relationships and knowledge of the enterprise, mainly including the following main contents. Orientation of industrial value chain: what kind of industrial chain the enterprise is in, where it is in this chain, and how the enterprise should position itself according to its own resource conditions and development strategy. Profit model design (income source, income distribution): where does the enterprise get its income, what kinds of income forms are there, in what form and proportion are these incomes distributed in the industrial chain, and whether the enterprise has the right to speak on this distribution.

2. Strategic business model. The strategic business model extends and utilizes the operational business model. It should be said that the strategic business model involves all aspects of enterprise production and operation. Business model; What kind of value and benefits does the enterprise provide to customers, including brands and products? Channel mode; How to deliver business and value to customers, including channel multiplication, channel concentration/compression, etc. Organizational model; How to establish an advanced management control model for enterprises, such as establishing a customer-oriented organizational structure and building a digital organization through enterprise information systems.

What is business model, business model, business model, profit model and development model?

(1) Business model: A business model is a business operation, including business elements, business functions, and revenues and expenditures generated by the business. It is a conceptual tool that contains a series of elements and their relationships. It describes the value that the company can provide to customers, and the internal structure, partner network and relationship capital that the company can realize (create, promote and deliver) this value and generate sustainable profitable income.

(3) Business model: an explanation in academic literature.

1. Business model refers to the way that enterprises organize and integrate various resources involved in their production and operation, in which resources is a broad concept, not only referring to internal resources of enterprises, such as production and operation resources, internal logistics resources, marketing resources, etc.

2. The so-called business model refers to the sum total of management methods adopted according to different economic conditions in production and operation. According to Marxist theory, business model is the concrete embodiment of business model and the reflection of different levels of economic development.

(4) Profit model: Generally speaking, the explanation in academic literature is that the profit model refers to a mixture of ways to obtain cash flow by investing in economic factors and other ways to obtain economic benefits, and its core is the combination of ways to obtain cash flow.

(5) Development mode: explanation in academic literature.

1, the so-called "its basic meaning refers to", a unique mode of economic development ",is a summary of the characteristics of economic development in a specific time and space.

2. Development mode refers to the unity of ways, methods and roads that people choose and implement in order to achieve development goals. It is a complete system composed of ideas, subjects, objects and tools, and whether people choose correctly or not is directly related to development.

The difference between marketing strategy and business model 3 1. How to write a good business plan

Business plans that can neither give enough information to partners nor inspire them can only be thrown into the dustbin in the end. In order to ensure that the business plan can "hit the target", venture entrepreneurs should do the following:

1, focusing on products

In the business plan, all details related to the products or services of the enterprise should be provided, including all surveys conducted by the enterprise. These questions include: What stage of development is the product in? What is its uniqueness? What is the method for enterprises to distribute products? Who will use the products of the enterprise and why? What is the production cost and price of the product? What is the enterprise's plan to develop modern new products? Pull investors into the products or services of enterprises, so that investors will be interested in products like venture entrepreneurs. In business plans, entrepreneurs should try to describe everything in simple language. The definition and attributes of commodities are clear to entrepreneurs, but others may not know their meaning. The purpose of making a business plan is not only to convince investors that the product will have a revolutionary impact in the world, but also to convince them that the enterprise has arguments to prove it. The description of the product in the business plan should make investors feel: "Oh, how wonderful and inspiring this product is!"

2. Dare to compete

In the business plan, venture entrepreneurs should carefully analyze the situation of competitors. Who are the competitors? How do their products work? What are the similarities and differences between competitors' products and our own products? What are the marketing strategies adopted by competitors? It is necessary to make clear the sales, gross profit, income and market share of each competitor, and then discuss the competitive advantage of this enterprise relative to each competitor. It is necessary to show partners that customers prefer this enterprise because of its good quality, fast delivery, moderate positioning and appropriate price. The business plan should convince its readers that this enterprise is not only a strong competitor in the industry, but also a leader in setting industry standards in the future. In the business plan, entrepreneurs should also explain the risks brought by competitors and the countermeasures taken by enterprises.

Step 3 know the market

The business plan should provide partners with an in-depth analysis and understanding of the target market. It is necessary to carefully analyze the influence of economic, geographical, occupational and psychological factors on consumers' choice to buy the products of this enterprise, and the role of each factor. The business plan should also include a major marketing plan, which should list the areas where the enterprise intends to carry out advertising, promotion and public relations activities, and specify the budget and income of each activity. The business plan should also briefly describe the sales strategy of the enterprise: does the enterprise use external sales representatives or internal employees? Does the enterprise use distributors, distributors or franchisees? What kind of sales training will the enterprise provide? In addition, the business plan should also pay special attention to the details of sales.

4, that is, the policy of action

The enterprise's action plan should be unsolvable. The following questions should be made clear in the business plan: How can the enterprise push the products to the market? How to design production lines and assemble products? What raw materials do enterprises need for production? What production resources do enterprises need? What is the cost of production and equipment? Does the enterprise buy equipment or rent equipment? Explain the fixed and variable costs associated with product assembly, storage and delivery.

5. Show it to your management team.

The key factor to turn an idea into a successful venture enterprise is to have a strong management team. The members of this team must have high professional and technical knowledge, management ability and many years of work experience, so as to give the cooperators a feeling: "Look, who are these people in this team! If this company is a football team, they will play all the way to the World Cup finals! " The function of managers is to plan, organize, control and guide the company's actions to achieve its goals. In the business plan, we should first describe the whole management team and its responsibilities, then introduce the special talents, characteristics and achievements of each manager respectively, and describe in detail the contribution each manager will make to the company. The business plan should also specify the management objectives and organization chart.

6. Excellent plan summary

The plan summary in the business plan is also very important. It must make readers interested and eager to get more information, and it will leave a lasting impression on readers. The plan summary will be the last part written by venture entrepreneurs, but it is the content that investors should read first. It will extract the most relevant details from the plan, including a concise and vivid summary of the company's internal basic situation, the company's capabilities and limitations, the company's competitors, marketing and financial strategies and the company's management team. If the company is a book, it is like the cover of the book. If it is done well, it can attract collaborators. It will leave an impression on venture capital partners that "this company will become an industry giant, and I can't wait to read the rest of the plan".