What is horizontal thinking

Vertical thinking to logic and mathematics as the representative of the traditional mode of thinking, the most fundamental feature of this mode of thinking is: according to the premise of the derivation step by step, that is, it can not be overstepped, but also does not allow the steps of the error, which of course, there are reasonable, such as induction and deduction, and so on, is a very important method of thinking, but if a person will only use the vertical thinking of a way, he can not be Creativity. In contrast to vertical thinking, horizontal thinking does not think too much about the certainty of a thing, but about the possibility of its multiple choices; it is not concerned with perfecting old ideas, but with proposing new ones; it does not aim at correctness, but at richness.

Editorial

The content of Horizontal Thinking Method

The theory advocated by Dai Bono has been valued by advertising practitioners in Europe, America and Japan. Dr. Dai Bono said, "Every human being has the ability to walk, breathe and think about things. The method of thinking is different from person to person." He categorizes the way people think into two types.

One is the logical method of thinking and analyzing and the other is called the horizontal method of thinking.

1. Logical thinking and analyzing method (Vertical thinking)

This type of thinking is in accordance with a certain line of thinking, in a fixed range, top-down vertical thinking, so it is known as vertical thinking method.

This method favors the existing experience and knowledge, to the old experience and knowledge of the recombination of creative ideas, can be handed over to the public in the community on the basis of the established psychological appeal of advertising ideas, but it is difficult to have a big breakthrough in the form of advertising, and the results are relatively similar.

This kind of thinking method can do more in-depth research and expression of things in the creative process, but it is not easy to produce new ideas

2. Horizontal Thinking

(Lateral Thinking/Horizontal Thinking)

This type of thinking method refers to getting rid of existing knowledge and old experience constraints in thinking.

This type of thinking refers to thinking out of the constraints of existing knowledge and old experience, breaking through the routine, and putting forward creative insights, ideas and solutions. The use of this method is generally based on the human dispersive thinking, so this method is also known as the dispersive thinking method.

Horizontal thinking method is a creative thinking method to promote the creation of a cure, refers to get rid of the inherent pattern of a certain thing, from multiple angles and multiple sides to observe and think about a thing, good at capturing the two suddenly occurring ideas, so as to produce an unexpected "creative.

For example, in people generally consider "why people will get smallpox" problem, the qinna consider is "why in the dairy farm labor female workers do not smallpox?" It was this kind of divergent thinking that led him to make his major medical discoveries.

Dr. Debrun believes that the use of horizontal thinking method, should be fully utilized both the natural occurrence of the idea, from a variety of aspects of observation, the results of the public thinking; the commission of the natural occurrence of the idea has a mutually complementary and corroborating role, can help people produce the more unexpected creativity.

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Level thinking method case 1

Case conditions:

(1) A borrowed a loan shark from B, unable to repay, have to go to jail; (2) B took the opportunity to marry A's daughter as a wife to offset the debt, the girl to death. B proposes a solution. B says to the girl, "Now I will pick up a white stone and a black stone from the ground and put them in my pocket for you to touch. If you touch the white stone, your father's debt will be canceled; if you touch the black stone, then you have to marry me"; after that, B picked up two black stones from the ground and put them into his pocket. This action of B was but discovered by the girl. What would you do if you were A's daughter? The usual approaches are as follows: (1) refuse to touch the stones; however, the problem is not solved and A has to go to jail; (2) expose B's trick of picking up the two black stones, and the problem is still not solved; (3) as a last resort, grab a random black stone and marry B against her will. It seems that none of the above approaches are satisfactory.

Analysis

Now, let's think in terms of horizontal thinking. It is to move the focus of thinking in a horizontal direction: from the stone in the pocket to the stone on the ground. When the girl's gaze moves from her pocket to the ground (that is, she shifts the direction of her thinking), it occurs to her that B's two stones were picked up from the ground. So she reaches into her pocket and grabs one of the stones, and the moment she takes it out of her pocket she deliberately loses it on the ground. At this point she says to B, "Yikes! I was careless and dropped the stone on the ground. It is no longer possible to know whether the stone I grabbed out was black or white, but it doesn't matter, look at the one left in your pocket, it is certainly not the same as the one that fell on the ground ......" There was undoubtedly a black stone in the pocket. B could not admit his deception, and had no choice but to admit that the girl had taken out a white stone. In this way, the girl skillfully realized the great reversal.

Difference

There is a clear difference between vertical thinking and horizontal thinking: vertical thinking concentrates on the need to take out a stone, whereas horizontal thinking focuses on the stone left in the pocket. Vertical thinking analyzes and observes things in the "most logical" way, and then uses logical reasoning to solve them, but as you can see in the example above, logical reasoning does not lead to the ideal solution; whereas horizontal thinking observes things differently, and then handles them in the most promising way possible, making things better.

This example is very useful for our work: A's daughter is in a disadvantaged position relative to B, just as we are in a disadvantaged position relative to the owner, B's conditions are the same as the conditions of the contract that we often see, is the "king's terms," in this case, the level of thinking on our inspiration. In this case, horizontal thinking also inspires us.