How high is the survival rate of traditional enterprises transforming e-commerce?

There was once a traditional enterprise, determined to "get an electric shock" because of industry adjustment, and opened a company on the e-commerce platform, spending more than 200 million yuan to open an e-commerce platform. As a result, the name of this platform is now only known in a small scope, which can be said to be basically a sunk cost.

Indeed, the concept of e-commerce is very popular, but not many people can really make a profit. What can survive in the market and solve employment is a profitable entity enterprise, not a concept.

To succeed in e-commerce, we need targeted marketing and a healthy e-commerce ecosystem.

Unless traditional companies have special genes, the probability of success as an e-commerce platform is actually not high. Everyone subsidizes traffic at first, but after importing traffic, they still have to rely on various charges to make profits. Therefore, most businesses will find a big platform to settle in.