Five methods of enterprise integrated marketing communication

Integrated marketing communication is a kind of commercial propaganda activity, which refers to the effective promotion and sales of products and services through the systematic integration of various marketing activities. Through integrated marketing communication, we can effectively improve product exposure, expand customer base and improve customer stickiness, thus achieving better sales performance. First, do well in brand promotion. Brand promotion is a long-term marketing activity, which aims to establish and spread the brand image of enterprises and improve the brand identifiability. Brand promotion can take many forms, such as network promotion, physical store activities, advertising and so on. Second, carry out social media marketing activities Social media marketing is an effective online marketing method, which is helpful to promote the brand and products of enterprises. Social media marketing activities can be carried out through social platforms such as Weibo, WeChat and Tik Tok to help enterprises promote their products and expand their influence. Three. Organizing special activities Organizing special activities refers to organizing special activities around corporate brands, products and services to improve corporate visibility and attract more potential customers. Special offers can be combined with online and offline activities, and can also be done with partners to make the activities more effective. Fourth, the use of public relations technology Public relations is an important marketing activity of enterprises and an important way to integrate marketing communication. Using public relations technology, we can publicize the products and services of enterprises in various media, establish a good corporate image, establish effective customer relations and realize the marketing objectives of enterprises. 5. Establishing partnership with partners is a very effective marketing method. Through partners, enterprises can get more resources, increase exposure, establish more channels and better promote their products and services. Integrated marketing communication is an important way for enterprises to promote and sell through brand promotion, social media marketing, special activities, public relations technology and cooperation with partners. Correctly using the method of integrated marketing communication can effectively improve the exposure of enterprise products, expand customer groups, improve customer stickiness and achieve good sales performance.