What is the relationship between Xiaomi Youpin and Xiaomi?

Xiaomi Youpin belongs to Xiaomi Company, which is a boutique shopping platform of Xiaomi Company and a part of Xiaomi's "new retail" strategy. Relying on the Xiaomi ecological chain system, using the Xiaomi model to make consumer goods.

In addition to some of Xiaomi's own products, the products inside have also introduced third-party brands, commonly known as OEM products, which are labeled with Xiaomi's logo and then sold. It basically covers all aspects of life, such as daily necessities, catering supplies, stationery, toiletries and so on.

Xiaomi has products for sale:

(1) Xiaomi's products have covered consumer goods such as home, daily use, kitchen, household appliances, intelligence, audio and video, clothing, travel, cultural creation, health, diet, washing and care, luggage, infants and young children.

(2) The brands that have settled in Xiaomi Eco-chain are: 90 minutes, Dr. Bei, Yeelight, Zhimi, Mizi, Mi Yun, 1MORE, Aqara, 8H, Huahuacao, Jienaituo and so on.

(3) The imported third-party high-quality enterprise brands include: Night, Beva, Huohou, Su Yuan, Qi Hao, Shegu, 365WEAR, Yiwu Shi Yi, Mikamika, Yixiang, Wu Ran, Coton Smith, etc.

Refer to the above? Baidu Encyclopedia-Xiaomi Youpin