What is the charm of Hanfu from a small circle to the mass market?

Hanfu has always been a very popular dress. People who like Hanfu are more likely to collect or enjoy it by themselves. When they see someone wearing Hanfu on the road, they will think it is a performance costume. With the passage of time, Hanfu has also moved from niche to mass market, becoming an indispensable part of national economy and culture, providing new marketing ideas for tourism, photography and other industries. Now more and more people like Hanfu, and even tell the dynasty of Hanfu.

On some short video platforms, as long as they are short videos labeled as Hanfu, the broadcast volume is very high, and there are more and more merchants selling Hanfu on the platform. The Hanfu consumer market is dominated by young women, and with the promotion of Chinese excellent traditional culture, more and more people accept and begin to understand Hanfu, and the Hanfu market has also been deeply expanded.

Many people like Hanfu because it looks good, and the traditional culture it carries also fascinates consumers. With more and more Hanfu lovers, the market scale is also growing, Hanfu Culture Festival has been launched in many places, and some tourist attractions have also launched some? Wearing Hanfu is free of charge? Activities. Consumers are not satisfied with the pattern of punching cards or taking photos in Hanfu, so many travel companies have also launched Hanfu experience projects, where they can wear Hanfu to visit the garden at the Flower Festival. What can consumers feel from it? Crossing? The experience of going back to a certain dynasty.

In addition to tourism, Hanfu has also spawned many projects, such as fashion, beauty, wedding, shooting and so on. In particular, Hanfu photo, script killing and other industries have attracted more and more consumers. As a media, the publicity of Hanfu is more popular and diversified, and it is also for Hanfu culture? Break the circle Provide more conditions. Hanfu is a symbol of traditional culture. Although Hanfu economy is only a kind of consumption, it also reflects people's material and spiritual needs and satisfaction after the improvement of living standards.