How to create a cultural atmosphere

Although creating a cultural atmosphere can not directly produce economic benefits, it is a key factor in the prosperity, prosperity and sustainable development of enterprises. Former GE CEO Jack Welch said: "A healthy corporate culture is an invincible source of power"; China's famous economist Yu Guangyuan said: "On the development of third-rate enterprises rely on production, second-rate enterprises rely on marketing, first-class enterprises rely on culture ".

The secret of maintaining a good culture

To maintain a healthy corporate culture, it can be carried out through five proven strategies:

1. Direct communication, good communication, which can lead to increased cohesion within the organization. The strict hierarchy within traditional Chinese business organizations limits communication between people. Superiors are authoritative and cannot be questioned, which makes subordinates treat their superiors with apprehension, and therefore, it is difficult to produce a good communication atmosphere. Effective communication between leadership and employees can not only gain employees' trust in the leadership and love for the company, but also enable the leadership to obtain real information, which is favorable to the development of the enterprise.

2. Create an atmosphere of trust. In multinational companies, many young managers have to take on big projects, which is very rare in traditional state-owned enterprises. An atmosphere of trust in the company gives young people the opportunity to do some very challenging work. Healthy encouragement and full trust enable young people to develop their skills and potential here.

3. Encourage personalization in the workplace. Allow employees to take control of their own workplace decoration, employees have the power to make their own office environment more comfortable according to personal preferences, personalized casual dress has become the new fashion.

In a comfortable working environment, employees work more efficiently and are more willing to stay in this kind of personal freedom in the organization.

4. Help employees plan their career development to make the best use of their talents. The management of career development is a process of cooperation between individuals and organizations, and its ultimate goal is to achieve harmony between the growth of individual employees and the development of the organization. Through the employees and the organization's *** with the efforts and cooperation, so that each employee's career goals and organizational development goals in line with the development of employees and the development of the organization coincide.

5. Team spirit. In foreign enterprises, employees have a strong sense of belonging to the cooperative group, the same group *** enjoy success and realize the value of the goal inspires employees to work for it.

Corporate culture is a kind of value

The competition of enterprises has penetrated into the cultural level. Corporate culture is an important management tool and a value. A company's culture is made up of its traditions and ethos, while culture implies a company's values, and these values constitute the model for the vitality, opinions and behavior of the company's employees. Managers inculcate these cultures in their employees and pass them on from one generation to the next by practicing what they preach.

Lawrence Miller, an American corporate culture expert, pointed out in his book "The Spirit of American Enterprise - Eight Principles for Future Business Operations" that: almost every big company in the United States is undergoing changes in corporate culture, old corporate culture is in decline and new corporate culture is emerging, and American companies have a strong sense of competition

This spirit can be included in the eight basic values.

One, the principle of the goal, successful enterprises must have a valuable goal.

The principle of *** knowledge, the success of the enterprise depends on its ability to gather people.

Third, the principle of excellence, excellence does not mean achievement, but a spirit, a motivation, a work ethic, to cultivate the pursuit of excellence.

Fourth, the principle of oneness, full participation, to strengthen the sense of oneness of the organization.

Fifth, the principle of effectiveness, effectiveness is the basis for motivation.

Sixth, the principle of empirical evidence, that is, emphasize the scientific attitude, good use of facts and data to speak.

VII, the principle of intimacy, that is, mutual trust and mutual respect, team spirit.

Eight, the principle of integrity, integrity is honest, responsible and serious attitude to work.

In Lawrence Miller pointed out that the eight basic values, integrity is absolutely can not be compromised a principle, "integrity" is the rock of many multinational corporations corporate culture. The companies that do this best tend to have the best overall business results over time.

The success of well-known multinationals is due in no small part to their unique and effective corporate cultures. And each employee internalizes it as a personal credo that consciously guides his or her daily work. Enterprises and through the staff to describe a vivid picture of the future prospects of aspirational goals, successfully completed these two steps have been able to help enterprises gather the cohesion of the people, so that everyone has a clear *** with the pursuit of the goal.

The influence of corporate culture on employees is far-reaching, and many Chinese employees who have worked for multinational corporations have left these large companies for reasons of geography, salary, and immigration, but they cherish the values they uphold in these companies. There are a lot of people who have been working in P&G for many years jumped ship to go to private enterprises, even have the feeling like immigrants, visible corporate culture of the depth of the people's hearts.

How to establish an excellent corporate culture

Corporate culture construction is not a random cultural activities, the same to develop a scientific plan, the staff career planning and corporate planning combined. Enterprises in the establishment of an excellent corporate culture to effectively do the following aspects of work:

I. Looking for the cultivation of high-quality leaders.

Leaders are very critical to the role modeling of employees. The task of the business leader is to cultivate and instill a clear sense of values, purpose, and create an exciting work atmosphere within the business organization.

II. Plan and communicate the route to business success. The development plan of the enterprise is a success-oriented map, according to the vision of the enterprise, in the map can mark the current starting point of the enterprise, to establish the development goals of the enterprise and plan the way to reach the goal.

Three, creating a culture of deliverycul Janus

ture. Human Resources Department to help establish a good "contract" culture within the enterprise, they all do their jobs well, each process, each operation, each committed to meet customer requirements every time the person will do the lowest cost.

Four, authorize the team to success. Businesses need the responsibility and confidence of employees. Employees only feel that companies value, respect and trust them, feel that they are a member of the enterprise, will have confidence and sense of responsibility.

Every business is made up of people, and corporate culture must be maintained and spread by employees. Therefore, to maintain a good corporate culture must care for people, respect people and develop people.