What is fission marketing?

This fission mode actually refers to the fission of the terminal market, and its core content is: the market should not be fully spread and developed rapidly at the beginning, but should be intensively cultivated, go all out and make a single breakthrough.

As a discipline, marketing began in the first half of the 20th century, when it was mainly in the courses related to distribution (especially wholesale and retail). But at that time, economics fell into the academic impulse of pursuing pure theory, and people ignored this new discipline closely related to the normal operation of the economy. The supply-demand curve only shows the equilibrium price level, but it fails to explain the price chain from producers to retailers through wholesalers. Therefore, early marketing scholars filled the blank of economists' research.